Associate Director - Personal Promotion CVRM (LOKELMA)

AstraZeneca

Wilmington, DE

Full Time

Director

30 days ago

Job Description

About the Role

At AstraZeneca, we prioritize patients and aim to address their unmet needs globally. Here, you'll be part of a dynamic team that embraces entrepreneurial spirit, collaboration, and scientific curiosity to turn the impossible into reality. Join us in the BioPharmaceuticals Business Unit (BBU), where we develop impactful therapeutic strategies to enhance patient lives. As an Associate Director - LOKELMA in Wilmington, DE, you'll demonstrate our scientific capabilities to make a difference in patients' lives. You'll collaborate with Brand Leadership and global teams to shape and implement brand strategies, focusing on launch promotional planning, positioning, disease education, and marketing campaigns.

Key Responsibilities

Support CV Specialty sales team with brand strategy execution
Collaborate with Global Commercial Operations for patient messaging across various channels
Manage ad agency performance to align with brand goals
Define and develop promotional plans consistent with brand strategy
Partner with Business Insights and Market Research Team for success metrics and performance analysis
Shape tactical plans and budgets during annual operational planning
Develop patient-centric programs with corporate affairs and advocacy partners
Oversee promotional budget for brand marketing activities
Manage regulatory and legal review processes for promotional assets
Foster a positive work culture through team activities

Requirements

Bachelor's Degree required; preferably in Business, Marketing or in the sciences
3+ years of marketing experience and 1+ year in pharmaceutical industry OR 3+ years of pharma or Healthcare experience
Demonstrated ability to lead without authority
Consumer marketing experience with paid, owned and earned media
Experience with audience segmentation, content strategy and CRM workflow development
Experience with digital, social and mobile marketing channels, technology and analytics
Ability to gauge the feasibility, impact and risks of proposed programs
Comfort operating in a highly regulated environment and industry
Strong communication and interpersonal skills

Nice to Have

Field sales, Respiratory or Biologics therapeutic-area experience
Experience launching new products or indications
MBA

Working at AstraZeneca

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. AstraZeneca offers an environment where innovation thrives. With an expanding BioPharmaceuticals and Oncology pipeline, we share learnings and synergies as we bring products to market together. Here, you can build a diverse career with opportunities to switch lanes easily. Our commitment to improving patient outcomes drives us forward, making a significant impact at every step of the patient journey.

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