Associate Paid Media Manager

About the Role

Key Responsibilities

• Execute day-to-day implementation, optimization, and A/B testing of paid social campaigns across channels, ensuring efficient spend
• Monitor campaign performance against monthly/yearly goals, ensuring paid social efforts contribute to business objectives
• Explore and test new paid social platforms to identify growth opportunities and expand audience reach
• Build and launch campaigns, ad sets, and ads with proper targeting, placements, and objectives
• Lead cross-functional collaboration to define campaign messaging, positioning, and objectives
• Establish a proactive creative refresh and testing schedule to prevent ad fatigue and maintain audience engagement
• Partner with creative and content teams to brief, develop, and deliver fresh creative assets
• Leverage backend performance data in Tableau and other analytics tools to uncover trends, generate actionable insights, and inform optimizations
• Assist with paid search and display initiatives, helping manage campaigns and drive optimizations
• Share platform insights and emerging social trends with the paid media and marketing team to inform broader strategy
• Manage UTM tracking and tagging to ensure accurate attribution across all campaigns
• Prepare and present performance reports and recommendations to senior leadership
• Collaborate with analytics teams to develop new dashboards and reporting frameworks as needed
• Stay ahead of platform updates, industry trends, and emerging opportunities to continually improve paid social strategy

Requirements

• 3-5 years of hands-on paid media management experience
• Expert knowledge of Meta Ads (Facebook/Instagram)
• Experience managing TikTok, Pinterest, YouTube Ads, Paid Search and Display Ads
• Strong track record managing campaign budgets and optimizing results
• Adept at running A/B and multivariate tests to optimize creative, copy, and targeting
• Proficient in Google Analytics/GA4 and deriving actionable insights
• Strong Excel skills for reporting and analysis
• Comfortable creating weekly/monthly reports and delivering results clearly
• Must be detail oriented and have strong organizational skills
• Strong writing skills and a good eye for design
• Excellent written and verbal communication, able to turn complex ideas into clear, actionable insights
• Comfortable learning new platforms and adapting to evolving trends
• Able to work independently and collaboratively

Nice to Have

• Experience with Tableau

Benefits & Perks

• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k) contributions
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee-run resource groups
• Robust Employee Assistance Program
• Tenure-based sabbatical eligibility
• EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
• Discounts at local venues and businesses
• Hybrid work schedule