(Associate/Senior) Growth Architect, SEO/AEO/AIO, United States BCG X

About the Role

Key Responsibilities

• Develop and execute a comprehensive SEO/AEO/AIO (Search, Answer, and Artificial Intelligence Engine Optimization) strategy to increase organic search visibility and drive high-quality traffic.
• Conduct in-depth keyword and AI question research, competitive analysis, and content optimization to improve search rankings and listings across multiple properties.
• Implement technical SEO/AEO/AIO best practices, including site architecture, mobile optimization, crawlability, indexing, and structured data markup.
• Collaborate with content, social media, and paid search teams to create a cohesive digital marketing strategy.
• Partner with web development teams to ensure SEO-friendly website design, performance, and accessibility.
• Develop and oversee link-building strategies to enhance domain authority.
• Monitor and analyze SEO performance metrics, providing insights and recommendations to improve ranking and conversions.
• Stay updated on industry trends, algorithm changes, and emerging SEO/AEO/AIO technologies to maintain a competitive edge.
• Lead SEO/AEO/AIO audits and present actionable recommendations to stakeholders.
• Manage relationships with external agencies and tools, ensuring maximum ROI from SEO initiatives.

Requirements

• 2 - 4+ years of professional experience in industry, consulting, or agency.
• Proven success in SEO strategy and delivering measurable improvements in rankings, traffic, and conversions.
• Strong expertise in Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and other SEO tools.
• Experience and genuine curiosity around Answer Engine Optimization (AEO) and Artificial Intelligence roles in information gathering and product positioning (e.g., Gemini, Perplexity, SearchGPT).
• Deep understanding of on-page, off-page, and technical SEO best practices.
• Experience working with enterprise-level websites and e-commerce platforms.
• Familiarity with website development technologies (HTML, JavaScript, CSS) and CMS platforms (WordPress, Adobe Experience Manager, etc.).
• Strong analytical mindset with the ability to interpret data and provide strategic recommendations.
• Excellent communication and collaboration skills, with the ability to educate and influence stakeholders.
• Bachelor's or Master's degree in marketing, business, or a related field.

Nice to Have

• Willingness to travel as needed.

Qualifications

• Bachelor's or Master's degree in marketing, business, or a related field.

Benefits & Perks

• First-year base salary for Growth Architect: $110,000 - $145,000 USD; Senior Growth Architect: $157,000 - $190,000 USD.
• Annual discretionary performance bonus and profit sharing.
• Comprehensive benefits including full coverage of medical, dental, and vision insurance with zero premiums.
• Low copays for doctor visits, urgent care, and prescriptions.
• Orthodontia benefits, vision coverage, and reimbursement for gym memberships.
• Fully vested profit-sharing retirement fund contributions and optional 401(k).
• Paid parental leave and family benefits such as egg freezing, surrogacy, and adoption reimbursement.
• Generous paid time off including holidays, vacation days, and office closures.
• Paid sick time.