Automotive Marketing Analytics Program Manager

About the Role

Key Responsibilities

• Serve as the business owner for DDS's relationship with the analytics agency partner.
• Develop and maintain project roadmaps, manage enhancement requests, and determine feature prioritization based on business impact and technical feasibility.
• Lead requirements gathering efforts and project plans across cross-functional teams to inform development roadmaps and prioritize initiatives.
• Conduct Privacy Impact Assessments and support data categorization and flow mapping to ensure compliance with privacy and data governance standards.
• Partner with Product Managers to define success metrics, MVP criteria, and timelines for integrating new features into DDS Analytics dashboard.
• Mine for insights to make recommendations on how dashboard data can be supplemental to dealer consulting opportunities, including RDPM/DDPM training and DSI overviews.
• Facilitate the execution of pilot programs and feedback workshops for product enhancements.
• Oversee the implementation, usage, and ongoing optimization of the T3 Retail Customer Data Platform (CDP), DDS Analytics Dashboard, Website Scraper, and other analytics-program tools.
• Evaluate product performance to recommend and implement ongoing improvements.
• Track and report on project milestones, scopes, risks, and resource allocations.
• Present business updates and performance trends to internal and external stakeholders.
• Collaborate with the Operations Manager, analytics agency, and vendors to oversee tag implementation, troubleshoot tracking issues, and ensure alignment across providers and campaigns.
• Partner with Operations Manager for DPE support tasks, ad-hoc audits, process documentation, and other tasks as needed.
• Maintain DDS reporting inbox (recurring reports, rules).
• Develop and maintain process for DDS vendor contact information to support distribution lists, including those for DPE.
• Develop and maintain process for distribution lists related to cadenced reports.
• Initiate and own workflows that support program-wide analytics needs, such as spend details for audits, vendor-related integrations, or data sets ingested to support DDS program analytics.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 4 years of experience in digital product management or a similar role.
• Strong project management, communication, and organizational skills.
• Experience with automotive retail tools/platforms such as Call Tracking, Vehicle Merchandising, Reputation Management, Chat Tools, Trade-In Tools, and/or Digital Retailing tools.
• Experience with the dealer-vendor ecosystem (e.g., Dealer.com, Dealer Inspire, Marchex, Gubagoo, Reputation.com, Edmunds, Impel, Shift Digital, or similar).
• Strong grasp of paid digital advertising channels and tactics (SEM, Display, Social, Video, CTV, etc.).
• Familiarity with CDPs, digital media analytics, and audience curation is a plus.
• Proficiency in Microsoft Office Suite, particularly Excel (pivot tables, V-lookups) and PowerPoint.
• Comfortable managing and interpreting complex datasets and dashboards.
• Excellent analytical and problem-solving skills with a strong attention to detail.
• Experience with data management processes, data ownership categorization, and onboarding processes is a plus.
• Experience working with less structured teams, independent work, and fluctuating priorities.

Nice to Have

• Familiarity with CDPs, digital media analytics, and audience curation.

Qualifications

• Educational background in Marketing, Advertising, Business, or related fields.
• Experience in digital product management.