AVP (Associate Vice President) - Consumer Banking Experience + Engagement

About the Role

Key Responsibilities

• Develop and implement short- and long-term digital strategies for consumer banking.
• Ensure digital journey roadmaps align with business goals, especially around credit card usage and rewards.
• Integrate UI/UX design and software development into digital experience planning.
• Align KPIs across product lines to digital strategies that boost applications, originations, and engagement.
• Lead cross-functional marketing initiatives across multiple channels.
• Manage P&L performance to meet growth, adoption, and profitability targets.
• Deliver performance reports to executive leadership, including competitive benchmarks.
• Guide agile development across product, tech, and marketing teams.
• Champion a culture of continuous improvement in digital member experience.
• Use data and technology to optimize performance and personalize engagement.
• Create user stories and oversee sprint execution with internal and external teams.
• Recruit, mentor, and lead a high-performing product management team.
• Support strategic product initiatives as needed.

Requirements

• Bachelor's degree in Business, Marketing, or related field (Master's preferred).
• 10+ years of experience in digital product, experience, or program management within banking, credit unions, or fintech.
• 5+ years of direct leadership experience.
• Proven success in developing digital strategies and product roadmaps.
• Deep experience with credit card platforms, rewards programs, and digital engagement.
• Strong cross-functional leadership and communication skills.
• Skilled in Agile and Scrum methodologies.
• Ability to deliver complex initiatives on time and within budget.
• Proficiency in wireframing, mockups, and intuitive UI design.
• Comfortable in fast-paced, iterative development environments.

Nice to Have

• Experience with digital transformation initiatives.
• Advanced knowledge of marketing strategy and data-driven decision making.

Qualifications

• Bachelor's degree in Business, Marketing, or related field (Master's preferred).
• 10+ years of relevant experience in digital product or program management.

Benefits & Perks

• Salary Range: $200,000 - $220,000 (based on experience).
• Medical, Dental, Vision, 401(k), Paid Time Off, Sick Leave (as required by law), and Holidays.