Digital Experience Specialist

About the Role

Key Responsibilities

• Build, launch, and monitor digital campaigns within online and mobile banking to promote products, services, and customer engagement.
• Assist in creating, updating, and managing the bank's digital demo platform, ensuring accuracy, compliance, and alignment with brand standards.
• Contribute to the design and rollout of new digital projects by advocating for intuitive, customer-friendly interfaces, ensuring accessibility, and aligning functionality with user needs.
• Track campaign performance, adoption metrics, and digital usage trends; prepare reports and insights for the Digital Experience Manager.
• Work with internal teams and external vendors to coordinate digital initiatives, ensuring deliverables are completed timely and meet expectations.
• Participate in testing new features and enhancements, gathering feedback, and identifying areas for improvement.
• Be abreast of industry trends, emerging technologies, and competitor digital offerings, providing strategic recommendations.
• Develop and maintain clear, accessible resources and procedures for internal teams, including step-by-step guides, reference materials, and best practice documentation.

Requirements

• Understanding of core banking products, services, and operations.
• Proficiency with digital banking platforms, mobile app management, or content management systems is highly desirable.
• General comfort with technology is required.
• Knowledge of financial regulations and laws.
• Demonstrated ability to interpret data and translate findings into actionable strategies.
• Experience with Microsoft Office, LemonadeLXP, Canva, Candescent Promotion Suite, and Pulsate is preferred.
• Written communication skills.

Nice to Have

• Advanced experience with Microsoft Office, LemonadeLXP, Canva, Candescent Promotion Suite, and Pulsate.