BI Marketing Analytics Sr Analyst_Los Angeles, CA/ NYC, NY(onsite)

About the Role

Key Responsibilities

• Analyze marketing and attribution data to quantify return on marketing investment, optimize budget allocation, and provide recommendations across channels and partners utilizing cross platform analyses, experimentation, and media mix model outputs.
• Provide insights to marketing and media activation teams to inform strategic marketing decisions and implement budget recommendations and optimizations.
• Create and maintain reporting and dashboards for internal marketing teams and external agencies, especially during the agency transition period.
• Partner closely with internal teams and external partners to enhance and optimize the media mix to increase relevance and actionability of the results.
• Improve and strengthen marketing data pipelines with data engineering teams, ensuring data integrity during the transition between media agencies.
• Support ad hoc analysis to provide deeper and more granular insights on media performance.
• Perform additional duties and responsibilities as assigned.

Requirements

• Proficiency in PowerBI, Tableau, UML diagrams, M365 Suites of Products, Design Thinking and Ideation Workshops, Jira Service Desk, and Agile (Value-Driven Delivery).
• Experience analyzing marketing and attribution data to inform strategic decisions.
• Ability to create and maintain reports and dashboards for marketing teams and external agencies.
• Experience working with data pipelines and collaborating with data engineering teams.
• Strong analytical skills with the ability to support ad hoc media performance analysis.