Brand Manager

About the Role

Key Responsibilities

• Collaborate with the Director of Brand Strategy & Innovation to develop and evolve brand positioning and product strategy.
• Partner cross-functionally with the Director of Marketing Communications to shape the brand communication strategy, ensuring alignment across all consumer touchpoints.
• Lead the end-to-end process for new product innovation, from ideation through launch, including product development, project management, and artwork development.
• Manage project timelines, cross-functional teams, and milestones to ensure on-time and on-budget delivery of new products.
• Drive consumer and competitive insights to inform brand positioning, innovation pipelines, and go-to-market strategies.
• Work directly with product developers to brainstorm and develop concepts across categories including oils, grains, and adjacent food categories.
• Monitor and analyze market and category data (e.g., SPINS, Nielsen) to identify trends, evaluate performance, and recommend portfolio optimizations.
• Develop compelling sales and retailer presentations to support go-to-market efforts and product pitches.
• Track innovation KPIs and assess the performance of new product launches.
• Maintain close partnerships with supply chain, regulatory, creative, and external agencies to bring products to market efficiently.
• Manage creative and packaging development, including writing design briefs, reviewing iterations, and ensuring final delivery aligns with brand strategy.
• Contribute to the development of annual brand plans and innovation roadmaps.
• Own and update brand guidelines and ensure internal and external teams maintain consistency across brand expressions.
• Conduct consumer research and testing to validate concepts and refine strategies.
• Serve as a brand champion internally and externally, ensuring the brand's voice and identity are represented consistently.

Requirements

• BS in Marketing; MBA preferred.
• 5+ years of experience in brand management, innovation, or product marketing, preferably in the CPG or food & beverage industry.
• Hands-on experience with syndicated data tools such as SPINS or Nielsen.
• Demonstrated experience managing innovation projects from concept through launch.
• Intermediate to Advanced Microsoft Excel and PowerPoint skills.
• Strong project management skills with proven ability to manage multiple priorities and meet tight deadlines.
• High level of organization, attention to detail, and follow-through.
• Exceptional analytical skills and the ability to translate data into actionable insights.
• Strong communication and presentation skills; able to craft compelling narratives and decks for internal and external audiences.
• Self-starter with an entrepreneurial mindset; thrives in a fast-paced, dynamic environment.
• Collaborative and adaptable team player with the ability to lead cross-functional teams.
• Passion for food, innovation, and brand-building.

Nice to Have

• MBA in Marketing or related field.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years of relevant experience in brand management or product marketing.