Brand Manager

About the Role

Key Responsibilities

• Research Market Trends: Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify new opportunities.
• Product Understanding: Collect, compile, verify, and analyze data on product performance and customer feedback to identify areas of quality and performance improvements.
• Sales Trends: Analyze category-specific volume and sales data for new products and product features to identify new innovation opportunities.
• Drive Innovation Initiatives: Manage cross-functional teams to deliver ideas, concepts, business cases, products, claims, packaging, communication, launch plans, and KPIs for tracking with the support of a Brand Innovation Manager.
• Support Execution of Innovation Strategies: Support the development and implementation of innovation strategies that align with brand/category goals and market trends to drive superiority and differentiation.
• Identify Opportunities for new projects or upgrades: Analyze existing assortment and market, consumer, and sales trends to identify areas for new innovation initiatives or upgrades to drive superiority and differentiation in the market.
• Product and Packaging Graphics Coordination: Support the project team in managing timelines and deliverables related to packaging and product graphics, including bags, wrappers, release papers, and non-woven print designs.
• Collaborate with Stakeholders: Work closely with marketing, sales, product development, and R&D departments to develop and execute innovation initiatives.

Requirements

• A degree in business, management, or a related field; advanced degrees may be preferred.
• 3+ years of proven experience in brand marketing, product marketing, innovation management, or a related area.
• Experience working with cross-functional teams.
• Strong analytical and problem-solving skills to assess market trends and identify opportunities for innovation.
• Ability to think creatively and develop innovative solutions to complex problems.
• Excellent verbal and written communication skills to effectively convey ideas and collaborate with diverse teams.

Nice to Have

• Advanced degrees in related fields.

Qualifications

• Educational background in business, management, or a related field.

Benefits & Perks

• Competitive annual salary plus annual incentive bonus.
• Health insurance including United Healthcare PPO, EyeMed Vision Insurance, Delta Dental Insurance.
• Wellness program provided through Rally Healthcare and Dependent Care Flexible Spending Accounts (FSA).
• 401(k) with employer match and annual employer base contribution.
• Company-paid Basic Life, AD&D, short-term and long-term disability insurance.
• Paid time off including holidays.
• Scholarship program for children of employees.