Brand Manager
Sca Americas
Job Description
About the Role
Essity is a global leader in health and hygiene headquartered in Stockholm, Sweden, with a North American headquarters located in Philadelphia, PA. We are a multi-billion-dollar company with a purpose to break barriers to well-being for the benefit of consumers, patients, care givers, and customers across the globe. We do this through innovations in our Professional Hygiene, Consumer Goods, and Health & Medical business units that provide hygiene and health solutions to over a billion people every day worldwide. Working at Essity is more than a career, it is where you will play your part in a better future, to improve well-being for people and have opportunities to drive positive change for society and the environment. As an employee at Essity, you will belong to a team where you feel valued, are safe, supported to grow and challenged to generate business results in a friendly and open atmosphere.
Key Responsibilities
- Research Market Trends: Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify new opportunities.
- Product Understanding: Collect, compile, verify, and analyze data on product performance and customer feedback to identify areas of quality and performance improvements.
- Sales Trends: Analyze category specific volume and sales data for new products and product features to identify new innovation opportunities.
- Drive Innovation Initiatives: Manage cross-functional teams to deliver ideas, concepts, business cases, products, claims, packaging, communication, launch plans, and KPIs for tracking with the support of a Brand Innovation Manager.
- Support Execution of Innovation Strategies: Support the development and implementation of innovation strategies that align with the brand/category goals and market trends to drive superiority and differentiation.
- Identify Opportunities for new projects or upgrades: Analyze existing assortment and market, consumer, and sales trends to identify areas for new innovation initiatives or upgrades to drive superiority and differentiation in the market.
- Product and Packaging Graphics Coordination: Support the project team in managing timelines and deliverables related to packaging and product graphics, including bags, wrappers, release papers, and non-woven print designs.
- Collaborate with Stakeholders: Work closely with marketing, sales, product development, and R&D departments to develop and execute innovation initiatives.
Requirements
- A degree in business, management, or a related field; advanced degrees may be preferred.
- 3+ years of proven experience in brand marketing, product marketing, innovation management, or a related area.
- Experience working with cross-functional teams.
- Strong analytical and problem-solving skills to assess market trends and identify opportunities for innovation.
- Ability to think creatively and develop innovative solutions to complex problems.
- Excellent verbal and written communication skills to effectively convey ideas and collaborate with diverse teams.
Nice to Have
- Advanced degrees in related fields.
Benefits & Perks
- Competitive annual salary + annual incentive bonus + benefits.
- United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance.
- Wellness program provided through Rally Healthcare and Dependent Care Flexible Spending Accounts (FSA).
- 401(k) with employer match and annual employer base contribution.
- Company paid Basic Life, AD&D, short-term and long-term disability insurance.
- Paid Time Off (PTO) with Paid Holidays.
- Scholarship program for children of Essity employees.
Working at Sca Americas
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by law.
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About Sca Americas
Website
essity.com
Location
Philadelphia, PA
Industry
Offices of Other Holding Companies
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