Brand Manager

About the Role

Key Responsibilities

• Define strategies for Simple Mills to win in the Cookies and Bars categories by maintaining a deep understanding of category, competitive, and consumer dynamics.
• Use syndicated data and consumer insights to analyze in-market performance, inform strategy, diagnose performance, and identify opportunities for growth.
• Develop and implement consumer-driven brand strategies that grow brand health and accelerate category performance.
• Lead go-to-market planning for innovation and renovation efforts, including packaging graphics, messaging hierarchy, and retailer launch support.
• Collaborate with Innovation and R&D teams to guide commercialization of new products and packaging formats; lead cross-functional workstreams to deliver launches on time and in full.
• Lead development of packaging graphics and claims for all SKUs within the category.
• Manage Simple Mills Cookies and Bars businesses, ensuring product lines deliver against revenue targets.
• Optimize product portfolio and fundamentals across the 4Ps to accelerate velocity growth.
• Build strong account-specific plans, assess performance, and optimize activities based on learnings, opportunities, and threats.
• Craft compelling sell stories and partner with Sales on customer presentations to win new distribution.
• Guide commercialization projects for Cookies and Bars including product renovation and new pack sizes/structures.
• Build strong cross-functional relationships to motivate and lead teams through ambiguity and obstacles to successfully deliver projects on time & in full.
• Provide informal mentorship and project leadership for junior teammates and cross-functional partners.

Requirements

• Bachelor's degree required; MBA preferred.
• A minimum of 4 years of experience in brand marketing, with preference for CPG experience in food or natural products.
• Track record of leading brand campaigns and delivering business results.
• Strong analytical capability and ability to translate data into actionable insights.
• Excellent cross-functional collaboration and communication skills.
• Experience in packaging development, new product launches, and commercialization processes.
• Entrepreneurial mindset and appreciation for ambiguity.
• Ability to create structure and organization from scratch, creatively solve problems with incomplete information, and roll up sleeves.
• Passion for building brands that make better food more accessible.
• A personal connection to the Simple Mills mission and a desire to improve the food system.

Nice to Have

• Experience in food or natural products within CPG.
• Experience with syndicated data analysis and consumer insights.
• Leadership experience in cross-functional teams.

Qualifications

• Bachelor's degree (required).
• Master of Business Administration (preferred).
• Minimum of 4 years of brand marketing experience, preferably in CPG food or natural products.

Benefits & Perks

• Competitive salary range of $140,000 to $150,000 with performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) retirement plan.
• Unlimited paid time off and a three-week sabbatical after five years.
• Work-life flexibility with hybrid work model.
• Lifestyle stipends and product perks to support well-being.
• Work environment that fosters inclusion, belonging, and ethical practices.