BRAND MANAGER

About the Role

Key Responsibilities

• Develop and implement comprehensive brand strategies to increase brand awareness and equity in the firearms industry.
• Collaborate with product development teams to ensure alignment of brand strategies with product offerings.
• Conduct market research and analyze consumer insights to identify market trends and opportunities.
• Plan and execute integrated marketing campaigns across various channels (digital, print, social media, events, etc.).
• Manage the creative development of marketing materials, including advertising, product packaging, and promotional content.
• Monitor and evaluate the performance of marketing campaigns and initiatives, providing insights and recommendations for optimization.
• Build strong relationships with key stakeholders, including retailers, distributors, and industry partners.
• Stay updated on industry trends, competitive landscape, and regulatory developments affecting the firearms market.
• Ensure brand consistency across all touchpoints and communication channels.
• Provide support, training, and development to team members to improve safety, 6S, quality, delivery, and productivity.
• Contribute to company standards on high integrity, safety, fair and equitable treatment while creating a positive work environment.
• Perform other responsibilities as deemed appropriate or necessary by leadership.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in brand management, marketing, or product marketing within the firearms or related industry.
• Previous experience in team management and leadership.
• Strong understanding of firearms market dynamics, customer preferences, and industry regulations.
• Excellent strategic thinking and analytical skills, with the ability to translate data into actionable insights.
• Creative mindset with a passion for developing innovative marketing campaigns.
• Proficient in project management and capable of handling multiple projects simultaneously.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Demonstrated leadership capabilities and ability to influence stakeholders at all levels.
• Proficiency in Microsoft Office Suite; experience with marketing analytics tools is a plus.
• Knowledge of firearms safety and regulations is highly desirable.
• Ability to lift and carry items weighing up to 50 pounds.
• Ability to work in a manufacturing environment, including working around machinery, exposure to noise, chemicals, lights/lasers, etc.
• Ability to wear appropriate Personal Protection Equipment as required.

Nice to Have

• Experience with marketing analytics tools.

Qualifications

• Hire Vets