Brand Manager, Haircare - Shark Beauty

About the Role

Key Responsibilities

• Be the category expert: understand price, positioning, competitive landscape and market needs.
• Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale.
• Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales.
• Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets.
• Work with Product Development, Creative Services and Sales team to develop worldwide go-to-market plans.
• Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts.
• Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity.
• Communicate the value proposition of the products to the sales team and develop sales tools that support the selling process.
• Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising.
• Support development and implementation of best practices and processes across all consumer touchpoints.
• Manage creative development processes (i.e., timeline, approvals, protocols).
• Manage and develop Associate Brand Managers / Brand Managers.

Requirements

• 5+ years of Marketing experience, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution.
• 3-5 years of prior experience in Consumer-Packaged Goods.
• Experience leveraging consumer insights to develop effective marketing programs and campaigns.
• Experience in creative strategy development, advertising and launching new products.
• Degree in Marketing or related field, or equivalent, MBA preferred.

Nice to Have

• Experience in the consumer lifestyle or home appliance industry.
• Additional experience in digital marketing or global brand management.

Benefits & Perks

• Competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
• High impact Learning Programs supporting personal and professional growth.
• A community that values diversity, equity, and inclusion, supporting associates in bringing their authentic selves to work and offering career acceleration opportunities.