Brand Manager - Local Marketing

EchoStar

Littleton, CO

Full Time

Mid Level

72k-103k

about 1 month ago

Job Description

About the Role

EchoStar is reimagining the future of connectivity with a diverse range of services including satellite television, streaming, smart home installation, and mobile plans. The company’s brands include Boost Mobile, DISH TV, Gen Mobile, Hughes, and Sling TV. The Retail Wireless team, serving Boost Mobile and Gen Mobile, is focused on redefining consumer expectations through innovative platforms, business models, and a passionate approach to change. As a disruptive force with a first-of-its-kind 5G network, EchoStar aims to drive market innovation and community engagement.

Key Responsibilities

Support the local media manager and key stakeholders with campaign deliverables across OOH, radio, sweepstakes, grassroots, and experiential marketing
Drive foot traffic and brand visibility through hyperlocal campaigns and in-store events
Collaborate with channel owners to develop campaign briefs and define messaging strategy
Partner with the internal creative team to produce culturally relevant and localized marketing materials
Own end-to-end execution of local campaigns, ensuring on-time delivery of all creative and media assets
Maintain consistency with brand guidelines and broader marketing strategy throughout the campaign lifecycle
Coordinate with sales, local marketing teams, operations, legal, and external vendors for smooth campaign rollout
Serve as a liaison between internal stakeholders and agency partners, both internal and external
Track and analyze campaign results to refine strategy and improve ROI
Monitor local market trends, competitive activity, and customer behavior to guide strategic planning

Requirements

Bachelor's degree in Marketing, Communications, or a related field
3+ years of experience in local marketing, brand strategy, or field marketing, preferably in telecom or retail industry
Proficiency in Google Workspace and common marketing tools
Strong project management skills and high attention to detail
Proven ability to think both strategically and creatively
Exceptional verbal and written communication skills
Ability to thrive in a fast-paced, collaborative environment

Nice to Have

Experience with creative production workflows

Qualifications

Educational background in Marketing, Communications, or related field
Experience in local marketing, brand strategy, or field marketing

Benefits & Perks

Versatile health perks including flexible spending accounts and HSA
401(k) plan with company match
Employee stock purchase plan (ESPP)
Career opportunities
Flexible time away plan

Working at EchoStar

EchoStar is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. The company values diversity and provides fair chances of employment regardless of criminal or arrest records, in accordance with laws.

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