Brand Manager (Sunrise, FL / Austin, MN)

About the Role

Key Responsibilities

• Manage categories including Entertaining (COLUMBUS, GATHERINGS), Deli meats (NATURAL CHOICE, BREAD READY), and Retail Refrigerated (ribs, bacon, sliced meats, and peperoni).
• Drive brand awareness and preference through execution of brand strategies and initiatives that generate sell-out and deliver financial targets.
• Support business planning, P&L management, and execution of business initiatives to help reach divisional financial objectives.
• Gather market and industry insights on trends, preferences, and consumer behaviors, and analyze reports to evaluate the effectiveness of brand initiatives.
• Provide reports and analyses to evaluate category and product health, and support activation of marketing programs with agencies.
• Assist in creating marketing materials for offline and online campaigns, and maintain/update digital asset management systems.
• Support the development and maintenance of new products, coordinate content collection, and assist in cost reduction projects with vendors.
• Contribute to cross-functional communication within Hormel Foods and with international and domestic teams, identifying competitive issues and opportunities.
• Help create launch and training materials for new products, coordinate samples, and assist with pricing strategies based on market and margin considerations.

Requirements

• 3+ years of related marketing or retail sales experience.
• Bachelor's Degree in Business Administration, Marketing, or equivalent; MBA is a plus.
• Strong understanding of core marketing and sales principles.
• Creative, persuasive, and highly determined with an entrepreneurial mindset.
• Excellent written and verbal communication skills in English; additional languages are a plus.
• Proficiency in computer skills, data entry, and digital marketing knowledge.
• Result-driven with the ability to handle multiple projects, solve problems, and meet deadlines.
• Strong team player with adaptability to change.
• Customer-focused with an understanding of profitability targets.
• Openness to work cross-functionally across international markets and time zones.
• Must be a U.S. citizen, lawful permanent resident, or authorized to work in the U.S. without sponsorship.

Nice to Have

• MBA degree.
• Additional language skills.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, or equivalent.
• 3+ years of marketing or retail sales experience.

Benefits & Perks

• Profit sharing and employee stock purchase plan.
• Relocation assistance.
• Health, dental, and vision insurance.
• Paid time off.
• 401(k) with employer match.
• Comprehensive medical benefits.
• Discretionary annual merit increases and bonuses.
• Stock purchase plan.
• Relocation package to Austin, MN if required.
• Free two-year community/technical college tuition for children of employees.