Brand Manager, US Neutrogena Trade Marketing

About the Role

Key Responsibilities

• Lead the overall Neutrogena brand strategy and go-to-market plan to win across key retailers, driving seamless brand communications and creative activation across multiple touchpoints with a focus on retail/trade.
• Ensure brand equity is clear and consistent across various activations, tailored to each touchpoint objective.
• Help execute the Neutrogena Face and Megabrand retailer content throughout the retailer ecosystem.
• Develop a comprehensive omnichannel marketing strategy and integrated plan to ensure Neutrogena wins across all major consumer moments and touchpoints.
• Identify key partnership opportunities that can impact the 2026 business plan and longer-term strategy.
• Lead the development of trade marketing content, ensuring alignment with overall marketing strategies and acting as the primary liaison with global brand development teams, customer activation teams, and agency partners.
• Oversee localization of global shopper toolkits, expanding assets to include in-store merchandising and digital assets.
• Develop processes and tools for integrated activation calendars and creative development briefs to ensure consistent and distinctive communications.
• Guide the Associate Brand Manager to ensure successful development and execution of Neutrogena Sun Trade needs.
• Manage retail media assets, ensuring they meet customer needs and are within scope and budget.
• Develop local trade toolkits and creative assets for consumer and trade promotions.
• Co-develop and manage promotional calendars and tracking mechanisms with Customer Strategy.
• Partner with Brand Development and Brand Growth teams to ensure cohesive brand positioning.
• Contribute to Business Planning, Integrated Business Planning, and Sales & Operations Planning processes.
• Measure the impact of creative efforts and optimize future strategies based on performance metrics.
• Implement a Ratings and Reviews strategy to enhance brand visibility and consumer engagement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in trade marketing, brand management, or a related field.
• Prior experience managing a direct report or team.
• Strong understanding of omni-channel marketing, retail media, consumer promotions, and shopper marketing strategies.
• Proven experience in asset development for digital shelves and in-store merchandising.
• Excellent project management skills with the ability to handle multiple initiatives simultaneously.
• Strong analytical skills with the ability to interpret market insights and performance metrics.
• Exceptional communication and interpersonal skills for effective collaboration.
• CPG (Consumer Packaged Goods) experience is required.

Nice to Have

• Experience with shopper marketing, trade marketing, or activation.
• Proficiency in retail media and media creative needs.
• Experience working with customers in a selling capacity.

Qualifications

• Educational background as specified in the requirements (Bachelor's degree).

Benefits & Perks

• Annual base salary ranging from $124,100 to $175,200, depending on location, skills, and experience.
• Competitive benefits package including paid holidays, paid vacation, volunteer time, and more.
• Learning and development opportunities.
• Participation in Kenvue Impact Networks.