Brand Marketing Manager

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies that effectively enhance brand growth and market visibility.
• Conduct thorough analyses of market trends to identify significant opportunities and potential challenges.
• Lead initiatives focused on market research to obtain critical consumer insights that inform strategic decisions.
• Manage and optimize multi-channel marketing campaigns to ensure maximum effectiveness and reach.
• Collaborate closely with product development, sales, and public relations teams to achieve cohesive objectives and amplify results.
• Monitor and evaluate the effectiveness of marketing efforts, providing detailed reports for ongoing enhancement.
• Oversee branding, advertising, and promotional activities to strengthen brand recognition and consumer engagement.
• Manage budgets effectively and allocate resources strategically to enhance return on investment.

Requirements

• Experience in developing and executing marketing strategies.
• Ability to analyze market trends and identify opportunities and challenges.
• Experience leading market research initiatives.
• Skills in managing multi-channel marketing campaigns.
• Strong collaboration skills with cross-functional teams.
• Ability to monitor and evaluate marketing performance and generate reports.
• Experience in overseeing branding, advertising, and promotional activities.
• Budget management skills and resource allocation expertise.