Brand Marketing Manager - Wine Innovation

About the Role

Key Responsibilities

• Manage multiple brand-building initiatives that have significant business impact, including new brand introductions and optimizations.
• Ensure marketing plans are aligned with brand objectives and company growth and profit goals.
• Own day-to-day management of A&P budget and support P&L management with the Director.
• Contribute to brand development including BSP development, brand architecture, and consumer experience creation.
• Manage the Brand Universe and ensure all communication aligns with it.
• Identify opportunities through competitive analysis and develop action plans.
• Leverage pricing strategies to improve GMAA and brand health outcomes.
• Optimize the brand portfolio for short-term profitability and long-term brand health.
• Develop and execute go-to-market strategies in partnership with sales and distributors.
• Evaluate activation tools and channel feedback through market visits and consumer insights.
• Develop consumer insights and translate data into meaningful consumer POVs.
• Contribute to the development and maintenance of Brand Story and Visual Guidelines.
• Create creative briefs and partner with SMEs and leadership on communication strategies.
• Set measurement and learning plans for campaigns and optimize based on results.

Requirements

• Master's degree plus 3 years of brand marketing or new brand development experience, or Bachelor's degree plus 5 years of relevant experience.
• Ability to travel up to 50% of the time in-market and during team collaboration weeks.
• Knowledge of retail and on-premise channels.
• Experience managing multiple external agencies.
• Strong analytical and financial acumen.
• Ability to influence management and lead cross-functional teams.
• Excellent written and verbal communication skills.
• Ability to manage competing priorities with a sense of urgency.

Nice to Have

• Master's degree plus 5 years of experience or Bachelor's degree plus 7 years of experience in brand marketing or new brand development.
• Experience launching or introducing new brands or line extensions.
• Experience managing a P&L.
• Experience working in an agile environment.
• Alcohol beverage industry experience.
• Solid understanding of the 3-tier distribution system.

Qualifications

• Minimum age of 18 years.

Benefits & Perks

• Competitive benefits package.