Brand Publicist

About the Role

Key Responsibilities

• Develop and execute strategies and activations that align with the Brand Strategy to drive awareness, buzz, and brand equity, which may include the directing of outside public relations and branding firms.
• Align area objectives with the strategic goals of the Department and monitor annual budgets for assigned area of responsibility to maximize profitability.
• Develop and maintain strong relationships with key community, media trade, and industry contacts, positioning Sheetz as industry leader - stay up to date on industry trends and opportunities to obtain our Brand Equity goals.
• Responsible for elevating the Sheetz brand in timely and relevant ways by serving as brand publicist, providing information to the media or coordinating the appropriate contacts within Sheetz.
• Collaborate with internal teams on brand and campaign launches, product announcements, and events.
• Build synergy and create buzz around new products and store services by working closely with Brand Strategy team.
• Identify, monitor, and report on metrics that measure the effectiveness of campaigns, product announcements, events, and activation efforts.

Requirements

• Bachelor's degree in public relations, journalism, or related field required.
• Minimum 5 years' experience in corporate communications, public and multi-channel media relations, or relevant communications focused area required.
• Experience in developing and executing communication strategies.
• Strong relationship-building skills with media, community, and industry contacts.
• Ability to monitor and report on campaign metrics.

Qualifications

• Bachelor's degree in public relations, journalism, or related field.
• Minimum 5 years' experience in relevant communications roles.

Benefits & Perks

• Quarterly employee bonuses based on company performance.
• Competitive salaries, PTO and parental leave.
• 401k match and employee stock ownership.
• Limitless professional development and growth opportunities.
• Tuition reimbursement.
• Full medical, vision, and dental coverage.
• Snack discounts.
• Remote work arrangement within a 7 state footprint.