Brand Strategist

Spins

Chicago, IL

Full Time

Mid Level

75k-85k

about 1 month ago

Job Description

About the Role

As a Brand Strategist at SPINS, you will translate client objectives into innovative brand strategies that create mutual value for the company and its CPG clients. You will leverage your understanding of consumer behavior, market trends, and SPINS' research capabilities to craft compelling brand narratives and strategies. This role involves partnering with clients and internal teams to drive growth and innovation in the evolving CPG industry, with an emphasis on storytelling, industry insights, and strategic advising. The position reports to the Sr. Brand Strategist and offers opportunities to shape the trajectory of leading CPG companies using cutting-edge market research.

Key Responsibilities

Collaborate closely with clients to understand their business challenges, identify growth opportunities, and provide perspective on how they can capitalize on industry trends
Partner with Sales to drive understanding of how manufacturers can leverage SPINS' suite of solutions to achieve their marketplace goals
Assess the financial impact of client investment with SPINS, ensuring alignment with ROI objectives
Inspire colleagues and clients through data-driven storytelling and engaging presentations, delivering inspiring presentations to foster engagement
Serve as a trusted advisor, both internally and externally, by offering thoughtful, future-focused predictions and analysis for brand and category advancement across the dynamic CPG space
Act as a liaison between Sales, Operations and Marketing to ensure clear communication and the availability of collateral for go-to-market initiatives

Requirements

3+ years of experience in a client facing role
Background in Consulting, Market Research, Consumer Insights or Category/Brand Management
Proficiency in PowerPoint and Excel
Proficiency with SPINS, Circana, or Nielsen Data
Intellectual curiosity with an interest in CPG market dynamics and consumer behavior
Passion for the CPG Industry (Food, Beverage, Beauty and VMS)
Excellent communicator and comfortable working at varying levels of senior leadership
Ability to manage multiple projects in a fast-paced environment, ensuring timely and quality delivery

Nice to Have

Experience with data analysis and storytelling
Knowledge of industry-specific tools and platforms beyond SPINS, Circana, or Nielsen

Qualifications

Relevant professional experience in client-facing roles within the CPG or related industries

Benefits & Perks

Hybrid work options for flexibility
Paid time for volunteering and charitable donation matching
Semi-annual company-wide employee survey to shape programs, perks, and culture

Working at Spins

SPINS prides itself on a collaborative, flexible, and communicative culture that puts people at the center of everything they do. The company values direct communication, determination, passion, and collaboration, fostering an environment where employees are encouraged to learn, adapt, and work together to achieve results.

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