Brand Strategy Director

About the Role

Key Responsibilities

• Drive brand strategy initiatives, including brand positioning, platform development, and market differentiation, to support Epic's long-term brand vision.
• Translate consumer insights into actionable strategies and marketing campaigns that strengthen brand perception and engagement.
• Partner with internal cross-functional teams in product, marketing, and insights to align brand vision with player needs.
• Develop and manage a multi-year brand strategy that anticipates market trends and maintains brand relevance and leadership.
• Work closely with external agencies to develop and execute a compelling and coherent brand narrative.
• Evaluate and optimize brand performance through measurement and analytics to drive growth.
• Serve as a strategic leader and connector across functions, bringing teams together around a shared brand vision and executing complex brand initiatives.

Requirements

• Proven brand strategist with 8+ years of experience in brand strategy and management.
• Experience with globally recognized consumer brands in gaming, entertainment, or technology.
• Demonstrated success in leading large-scale brand initiatives from concept to execution.
• Expertise in building and executing brand platform, positioning, and value proposition for diverse audiences.
• Exceptional communication and presentation skills, capable of articulating complex brand concepts to senior leadership.
• Strategic and innovative thinking, translating brand strategy into creative campaigns that build brand equity.
• Experience collaborating with cross-functional teams and unifying them around common creative goals.
• Deep understanding of brand-building principles and leveraging cultural insights for resonant campaigns.

Nice to Have

• Experience in the gaming, entertainment, or technology industries.
• Ability to translate brand strategy into compelling creative execution and campaigns.
• Familiarity with market trend analysis and consumer insights.

Qualifications

• Management experience with at least 8 years in brand strategy and management.

Benefits & Perks

• Medical, Dental, and Vision insurance with premiums paid 100% for employees and dependents.
• Long Term Disability, Life Insurance, and 401(k) with competitive match.
• Mental well-being program through Modern Health offering free therapy and coaching.
• Unlimited paid time off and sick leave.
• Paid sabbatical after 7 years of employment.
• Company-wide events and paid breaks.