Business Analytics Manager Senior - Marketing & Customer Analytics Business Analytics Manager Senior - Marketing & Customer Analytics

About the Role

Key Responsibilities

• Lead the strategic build-out of a new digital marketing analytics function.
• Collaborate closely with marketing strategists, product teams, and finance stakeholders to define KPIs and set measurable goals.
• Lead analysis across digital marketing campaigns (paid search, SEO, social, email, programmatic, etc.) to identify trends, optimize performance, and maximize ROI.
• Use advanced tools (Adobe Analytics, Tableau, Hadoop, etc.) to extract insights and create compelling, decision-driving reports and dashboards.
• Develop robust attribution models and customer journey insights to drive personalized experiences across channels.
• Champion new A/B testing and experimentation strategies, providing analytical rigor to optimize campaign performance.
• Stay ahead of emerging marketing tech, privacy regulations, and digital trends to future-proof analytics strategies.

Requirements

• Proven track record of success as a digital marketing analytics leader, with significant management experience.
• Deep understanding of various digital marketing channels and familiarity with platforms such as SA360, Adobe Analytics, Google Ads, Bing Ads, and Google Analytics.
• High proficiency in web analytics platforms (e.g., Adobe Analytics), visualization tools (e.g., Tableau, Power BI), and data querying (e.g., SQL, Spark, Impala).
• Strategic thinker with the ability to translate complex business questions into analytical frameworks and actionable recommendations.
• Strong storytelling skills to present complex data findings to technical and non-technical audiences, including senior and executive leadership.
• Leadership ability to inspire, guide, and develop a high-performing team.
• Strong project planning and management skills with a proven ability to deliver on analytical initiatives.

Nice to Have

• Experience with emerging analytics technologies and digital marketing tools.
• Knowledge of privacy regulations affecting digital analytics.
• Advanced degrees such as a Masters or PhD, or relevant certifications.

Qualifications

• Typically requires a university/college degree; higher education such as a Masters or PhD is desirable.
• Industry experience of 8+ years.
• At least 5 years of prior management experience.

Benefits & Perks

• Medical/prescription drug coverage with Health Savings Account feature.
• Dental and vision options.
• Employee and spouse/child life insurance.
• Short and long-term disability protection.
• 401(k) with PNC match, pension, and stock purchase plans.
• Dependent care reimbursement, back-up child/elder care, adoption, surrogacy, and doula reimbursement.
• Educational assistance, including fully paid programs.
• Wellness programs with financial incentives.
• Paid time off including holidays, vacation days, and parental leave.