Business Insights Specialist - Marketing Business Insights Specialist - Marketing

About the Role

Key Responsibilities

• Support the Credit Card line of business in developing acquisition campaigns through analysis and data interpretation.
• Work in an agile environment with marketing functions and business leaders to define audiences and segmentation strategies.
• Conduct analyses on curated and aggregated DataMarts to generate insights for business issues and identify growth opportunities.
• Present insights and recommendations to stakeholders and business leaders using visualizations and presentations.
• Act as the primary interface with the business to translate requirements into analytics and reporting needs.
• Collaborate with business teams and analytics hubs to fulfill analytics demands and transition business requirements into analytics solutions.
• Train business users on integrating analytics into decision-making processes.
• Identify and investigate data/analytics issues and escalate problems as needed.
• Support day-to-day analytics delivery and ensure compliance with internal and external requirements.
• Build and deliver insights leveraging data capabilities and develop analyses to support proof of concept.

Requirements

• Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance, computer science).
• 5+ years of relevant experience; higher degrees and research tenure can be counted.
• Experience within the Financial Services industry or Marketing preferred.
• Strong analytical and problem-solving skills to interpret data and draw conclusions.
• Experience working with SalesForce Marketing Cloud, Journey Building, or similar tools.
• Knowledge of programming languages such as SAS, SQL, R, Visual Basic, or Python.
• Ability to interpret complex business issues and generate multifaceted insights.
• Excellent stakeholder management and communication skills to present insights clearly.

Nice to Have

• Experience with programing languages like SAS, SQL, R, Visual Basic, or Python.
• Experience in the Financial Services industry or marketing analytics.

Qualifications

• Educational background in math, physics, engineering, finance, or computer science is preferred.
• Relevant professional experience of 5+ years.

Benefits & Perks

• Flexible working options to balance personal and professional roles.
• Comprehensive Total Rewards package including health and well-being benefits, savings and retirement programs, paid time off, banking benefits, and discounts.
• Support for employee development through training, mentoring, and career conversations.
• Opportunities for career growth and skill development within the organization.