College Intern - Marketing Programs

About the Role

Key Responsibilities

• Support the Marketing Department with various projects relating to social media, video, and email marketing, digital advertising, campaign planning, and similar areas.
• Collaborate in the development of creative briefs and content planning for digital channels.
• Create content for OCTA's social media accounts (Facebook, X, Instagram, YouTube, LinkedIn), which may include strategizing, writing, producing, and scheduling posts and stories that support agency goals.
• Participate in capturing video content, editing, and publishing reels and shorts, leveraging social media trends where appropriate.
• Analyze and share emerging social media trends and practices to uncover new engagement opportunities in the transit and travel space.
• Develop and edit email and blog content as needed, which may include copywriting for stakeholder and consumer newsletters.
• Assist in the development of various website projects, which may include writing content, gathering photos, and more.
• Analyze performance of digital marketing activities and identify opportunities to enhance communications.
• Support the digital marketing team with campaigns and initiatives.

Requirements

• Currently a full-time college student enrolled in a two-year or four-year college program and following a course of study leading to a Bachelor's or Master's degree, with emphasis in Marketing, Communications, or other related fields.
• Must be a full-time student maintaining a 2.5 GPA.
• Knowledge of marketing, communications, or creative development.
• Knowledge of social media marketing trends and best practices.
• Working knowledge of Microsoft Office Suite (Word, Excel and PowerPoint).
• Ability to perform entry-level professional work.
• Effective verbal and written communication skills.
• Ability to understand brand-appropriate language and follow brand guidelines.
• Ability to stay organized and attentive to details.
• Ability to think creatively and contribute new ideas.
• Ability to work as part of a team and take initiative.

Nice to Have

• Video editing skills, including experience with iMovie, CapCut, Adobe Premier, Edits, Final Cut, or similar applications.
• Photography skills.

Qualifications

• Enrolled as a full-time student in a two-year or four-year college program leading to a Bachelor's or Master's degree.

Benefits & Perks

• This position is paid with an hourly rate ranging from $19.00 to $22.00 depending on education level.
• The work schedule will consist of approximately 20 hours a week, not to exceed 1,000 hours within a 12-month period.
• This position is not eligible for employee benefits.