Commercial Marketing Data Analysis Advisor

About the Role

Key Responsibilities

• Analyzing proprietary and third-party card transaction data to uncover trends and performance drivers.
• Evaluating client and market performance to identify high-impact opportunities.
• Leading the segmentation and classification of commercial diesel sites to enhance targeting and investment strategies.
• Collaborating with SMEs to ensure data integrity and visibility across systems.
• Data collection from different data sources.
• Collaboration with data teams to solve business questions and look for improvement opportunities.
• Providing functional expertise for key processes, products and solutions.
• Working within (and outside, where appropriate) documented processes applying judgment-based services that deliver client value.
• Manipulating and updating reporting templates on a set frequency.
• Engaging and training other business advisors on analytics tools and methodologies.
• Gathering and modeling data for analysis using various industry tools (e.g., Adobe Analytics, Google Analytics, Excel, SQL).
• Driving analytical efforts in areas specific to business function and industry focus.
• Providing guidance to data analysis teams on business priorities, requirements and data sets.
• Gathering business intelligence for decision making.
• Analyzing monthly transaction reports from the Analytics Tower to identify trends, anomalies, and performance drivers.
• Generating insights that inform strategic planning and guide marketing and operational decisions.
• Evaluating top-performing branded wholesalers and stations based on fuel consumption metrics.
• Ranking clients by transaction volume and frequency to support targeted marketing and engagement strategies.
• Identifying emerging market opportunities through regional and industry data analysis.
• Conducting the Active Commercial Site list process, classifying sites and updating relevant stakeholders.
• Client-facing relations and stakeholder management.
• Creating and maintaining internal and external documentation.
• Creating and performing time management plans for self and team.

Requirements

• 3+ years of experience in data analysis, business intelligence, or marketing analytics.
• Strong analytical and critical thinking skills with the ability to translate data into actionable insights.
• Experience working with large datasets and data visualization tools (e.g., Power BI, Tableau).
• Familiarity with B2B marketing or commercial operations is a plus.
• Strong communication and stakeholder engagement skills.
• English level: C1/B2+.

Nice to Have

• Familiarity with B2B marketing or commercial operations.