Sr Manager, Media Analytics

About the Role

Key Responsibilities

• Own media analytics reporting: Develop and lead measurement frameworks across all paid channels (including digital, programmatic, social, search, affiliate, and offline media).
• Build performance dashboards: Create dynamic dashboards and tools to monitor key KPIs like CPA, ROAS, LTV, and payback by channel, campaign, and audience.
• Work with teams to optimize spend: Partner closely with the Media team to identify under- and over-performing campaigns and make real-time recommendations to reallocate budgets.
• Attribution & incrementality: Develop and refine attribution models and work with partners to design incrementality tests that inform investment decisions.
• Partner on forecasting: Work with Finance, Data Science, and Marketing teams to build and maintain performance forecasts tied to customer acquisition, NGR, and long-term retention.
• Surface actionable insights: Transform complex data into clear, compelling stories and next steps for executives and cross-functional stakeholders.
• Champion experimentation: Promote a culture of test-and-learn across media, ensuring we're always improving creative, targeting, and investment strategies.

Requirements

• 7+ years of experience in marketing analytics, media analytics, or growth analytics, ideally in sports betting, gaming, or high-growth consumer tech environments.
• Expertise in multi-channel marketing measurement, including digital and offline channels, attribution methodologies, and incrementality testing.
• Advanced SQL skills; familiarity with BI tools like Looker or Tableau; bonus for Python/R experience.
• Strong understanding of LTV, cohort analysis, and how to tie marketing activities to downstream revenue and retention.
• Excellent communication skills, with a track record of influencing marketing and business strategy through data.
• Collaborative mindset and excitement to work cross-functionally with marketing, finance, product, and data teams.

Nice to Have

• Experience with Python or R.

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing/media analytics is required.

Benefits & Perks

• Full-time employment with salary range of $170,000 to $200,000, depending on location.
• Bonus and additional benefits as detailed at https://benefitsatfanatics.com/