Communications & Social Media Specialist

About the Role

Key Responsibilities

• Develop, manage, and execute Provident Bank's social media strategy across platforms including LinkedIn, Facebook, X (formerly Twitter), and Instagram.
• Create and schedule content that aligns with the bank's public relations strategy, marketing campaigns, thought leadership, and Provident's brand promise of commitment.
• Monitor and analyze social media performance using analytics tools; optimize content based on insights.
• Engage with followers and manage responses in coordination with Customer Experience and Compliance teams.
• Manage social media complaints.
• Support and implement public relations strategies to promote key business initiatives, enhance the reputation of the bank, emphasize Provident's capabilities, competitive advantage, and commitment to the communities they serve.
• Work closely with the bank's PR agency on press releases, media pitches, quarterly surveys, and coverage reports.
• Develop internal communications to support business partners, including marketing campaigns, product and service updates, organizational announcements, and event messaging that is consistent with the bank's brand promise and Guiding Principles.
• Lead the development and distribution of the 'Provident Buzz' employee newsletter.
• Collaborate with internal stakeholders to source stories that highlight employee achievements, company updates, success stories, and community engagement initiatives.
• Write, edit, and format content to reflect the bank's voice and foster employee engagement.
• Track engagement metrics and implement improvements based on feedback.

Requirements

• 3-5 years' experience working for a financial institution.
• A bachelor’s degree in marketing, communications, or public relations.
• Experience producing innovative and impactful communications solutions across social media, public relations, and corporate communications vehicles.
• Proven ability to grow responsibilities over time.
• Experience working with a PR agency on the execution of PR campaigns, media pitches, and thought leadership initiatives.
• Exceptional writing, editing, and storytelling skills across multiple formats and channels, including newsletters and company publications.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, native platform insights).
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• A collaborative mindset with strong interpersonal and organizational skills.

Nice to Have

• Experience with social media analytics tools beyond the listed platforms.
• Additional certifications or training in digital marketing or public relations.

Qualifications

• Educational background: Bachelor’s degree in marketing, communications, or public relations.

Benefits & Perks

• Paid time-off (PTO) and holidays.
• Health and Wellness benefits including Medical, Dental, and Vision Plans.
• Flexible and Health Savings Accounts.
• 401(k) Retirement Plan.
• Disability Insurance, Employee Assistance Program, and Basic Life Insurance.
• Company sponsored Tuition Disbursement and Loan Repayment programs.
• Voluntary benefits including Supplemental Life Insurance, Accident, Critical Illness, Hospital Indemnity, and Legal plans.