Community Liaison

About the Role

Key Responsibilities

• Effectively demonstrate and implement Sales Excellence and Service Recovery standards.
• Acts as liaison between the facility and referral sources and implements service-oriented action plans responsive to referral source needs, serves as a resource and representative to the community and, conducts facility tours to key stakeholders.
• Attends and actively participates in the Outpatient team meeting and provides appropriate marketing reports, updates, and Service Recovery opportunities to the Director of Outpatient Services on a timely basis.
• Maintains documentation of assigned top accounts, key contacts, planning reports, client profiles, competitive profiles, and updates as required by Director of Outpatient Services.
• Builds and maintains positive and productive relationships with existing referral sources and shows ability to identify additional referral sources.
• Maximizes field-based time while maintaining a daily average of 8-10 face-to-face contacts with referral sources concerning facility programs, philosophies of treatment, and clinical outcomes and satisfaction data.
• Develops and communicates appropriate sales messaging for each program offered and for each target audience.
• Develops and implements strategic sales plans for existing and potential referral sources within the assigned territory and target markets.
• Assesses, develops, and implements sales activities to achieve maximum market penetration among assigned accounts and identify potential accounts in targeted market segments.
• Maintains current awareness of industry trends and utilizes this information in developing and modifying weekly sales action plans.
• Facilitates positive, timely, and accurate communication among the facility, referral sources, patients, families, and the community.
• Completes all required reports and requests for information in a timely manner, including expense reports, sales call plans, and post-call follow-up reports.
• Participates in off-hours sales and community activities as required.
• Develops and maintains comprehensive knowledge of the facility's programs, services, admission criteria, and exclusionary criteria.
• Maintains knowledge of the economic and business status of the behavioral healthcare market within West Michigan and provides relevant information and strategic plans.
• Contributes to the analysis of competitors within West Michigan, including programs, bed availability, SWOT, go-to-market strategy, and parent company details.
• Maintains a working knowledge of target markets for referrals and the status of specific target markets.

Requirements

• Bachelor's degree in marketing, business or related field required.
• Experience may be evaluated on a case-by-case basis in lieu of a degree.
• Prior marketing and/or sales experience within a behavioral healthcare setting preferred.
• Three years minimum documented experience in referral development, account management, sales growth, and physician relationships preferred.

Nice to Have

• Experience within a behavioral healthcare setting.

Benefits & Perks

• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• Generous Paid Time Off (PTO) of 6.46 hours biweekly accrued
• Basic Life Insurance of 1x your salary
• Short-Term Disability (STD) and Long-Term Disability (LTD)
• Student Loan Reimbursement Program (Up to $200 per month)
• Tuition Reimbursement
• Loan Forgiveness Program
• Pet Insurance and much more