Community Manager - Adobe Marketing Cloud

About the Role

Key Responsibilities

• Partner with product and go-to-market teams to align community activity with launches, roadmaps, and adoption goals.
• Participate in regular product syncs to stay current on updates and priorities.
• Lead the development and execution of content strategies that support GTM awareness and education (e.g., blog posts, newsletters, product tips).
• Host and coordinate virtual community events such as AMAs, product Q&As, and technical deep dives.
• Coordinate feedback loops by handling idea submissions and showcasing practitioner input to product managers.
• Support beta programs and early feature adoption by engaging top contributors and power users.
• Monitor forums to ensure timely and high-quality responses to practitioner questions.
• Activate internal teams and expert contributors to improve response and resolution rates.
• Build relationships with community power users and product champions to foster peer-to-peer support and deeper engagement.
• Maintain content quality and enforce community guidelines to ensure a safe, respectful, and productive space.
• Proactively manage spam, abuse, and off-topic activity.
• Support user onboarding, troubleshoot account issues, and assist with access management as needed.
• Collaborate with internal teams to find opportunities to improve the community experience and platform functionality.
• Define and monitor key community health metrics, including engagement, resolution rate, active user growth, and case deflection.
• Regularly analyze performance data to identify trends, gaps, and opportunities.
• Produce monthly and quarterly reports to communicate impact, insights, and strategy updates to customers.
• Use data to guide decision-making—adjust programming, content, or engagement strategies based on what’s working or not.
• Collaborate with analytics, product management, and operations teams to refine dashboards, tagging, or tracking approaches.

Requirements

• 3-5 years of experience in B2B community management, customer engagement, customer advocacy, product management, or customer success.
• Familiarity with Adobe Marketing Cloud products is a nice to have.
• Strong written and verbal communication skills with a customer-first approach.
• Experience working with enterprise customers and technical communities.
• Proficiency with community platforms such as Khoros, Gainsight, or Higher Logic.
• Comfortable balancing big-picture thinking with hands-on community interaction and moderation.

Nice to Have

• Familiarity with Adobe Marketing Cloud products.

Qualifications

• Experience in B2B community management, customer engagement, customer advocacy, product management, or customer success.
• Experience working with enterprise customers and technical communities.
• Proficiency with community platforms such as Khoros, Gainsight, or Higher Logic.

Benefits & Perks

• The U.S. pay range for this position is $84,300 -- $163,400 annually.
• Pay within this range varies by work location and may depend on job-related knowledge, skills, and experience.
• Starting salaries for sales roles are expressed as total target compensation (base + commission).
• Non-sales roles have starting salaries as base salary with short-term incentives in the form of the Annual Incentive Plan (AIP).
• Certain roles may be eligible for long-term incentives in the form of a new hire equity award.