Content & Channel Specialist

About the Role

Key Responsibilities

• Own and manage the company's social media presence on platforms such as LinkedIn, X, YouTube, and emerging channels.
• Plan and execute social campaigns aligned with business goals, partner marketing, product launches, and current events.
• Write, schedule, and optimize social content using tools like Meltwater, HubSpot, and SEMrush.
• Research, pitch, and execute new ideas based on social media platform audience preferences.
• Monitor and analyze social media and campaign performance data, making adjustments or recommendations as needed.
• Respond to comments, engage with industry influencers, and lead employee engagement and brand advocacy.
• Develop and manage the editorial calendar for all owned content including social, blog, and email.
• Create and repurpose content to support GTM initiatives, product launches, thought leadership, and training.
• Lead the creation of expert-informed content related to economic and policy changes.
• Collaborate with Product Marketing and Sales on campaign messaging and content repurposing for different funnel stages.
• Support email marketing efforts by building, optimizing, and scheduling campaigns in line with editorial and campaign calendars.
• Track and report on content and channel performance, identifying engagement trends and adjusting strategies.
• Maintain brand consistency across all channels.
• Partner with Creative & Enablement Specialist for visuals and templates, and collaborate with Training Manager for content sharing.
• Support full-funnel campaign execution and identify process improvements across the marketing team.

Requirements

• 3-5 years of experience in social media management, content marketing, or digital storytelling.
• Excellent writing and editing skills with a keen understanding of voice, tone, and audience nuance.
• Proven success in building and growing social media engagement and reach.
• Proficiency in social media scheduling, analytics, and optimization tools such as HubSpot, Meltwater, SEMrush.
• Experience with Google Analytics to interpret web data.
• Familiarity with WordPress, email platforms, and SEO principles.
• Ability to source and interpret current events or economic trends for timely content.
• Strong collaboration, project management, and self-direction skills.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred, or equivalent work experience.
• Currently legally authorized to work in the United States on a full-time basis.

Nice to Have

• Experience with economic and policy change content creation.
• Experience supporting full-funnel marketing campaigns.
• Familiarity with emerging social media platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field (preferred).
• 3-5 years of relevant experience.

Benefits & Perks

• Paid vacation, holidays, and sick days.
• Health, dental, and vision insurance.
• 401(k) retirement plan with company match.
• Generous paid parental leave.
• Wellness Program.
• Work from home flexibility.
• Hybrid work option at Denver, CO headquarters with in-office perks.