Content & Engagement Strategist

About the Role

Key Responsibilities

• Write and develop show-related content including press releases, announcements, web copy, social posts, email campaigns, and playbill editorial.
• Proactively identify content opportunities tied to shows, sponsors, and community events, pitching new ideas that align with strategic objectives.
• Design and edit digital and print assets (using tools like Canva and Adobe) for promotions, social media, and signage.
• Design original assets tailored to each platform, maintaining brand standards while innovating creative concepts.
• Ensure consistency of voice, tone, and visual branding across platforms.
• Oversee the development of playbill content and advertising layout in coordination with sponsors and partners.
• Attend a variety of WCE events to gather content.
• Collaborate with the marketing team to build and schedule email campaigns using Eloqua (or similar platforms), with a focus on email automation strategies.
• Manage content updates on the WCE website (show pages, homepage, community content, etc.).
• Support and help lead social media execution using Sprout Social or similar tools—maintaining a proactive content calendar and contributing to visual and written creative.
• Monitor content performance and provide data-informed recommendations to optimize reach and engagement.
• Develop and implement strategic content calendars aligned with sales pacing and brand initiatives.
• Plan, coordinate, and execute in-person event promotions including VIP experiences, themed nights, influencer nights, and community activations.
• Independently plan and lead complex on-site activations with minimal supervision, coordinating multiple stakeholders.
• Attend events as a face of WestCoast Entertainment—supporting talent, sponsors, and partners while capturing content and ensuring campaign alignment.
• Manage on-site logistics for partner activations and social capture needs.
• Represent the brand in a professional, enthusiastic, and welcoming manner to patrons, tour, city partners, and community stakeholders.
• Gather post-event content and assist in recaps for internal and external stakeholders.
• Work closely with ticketing and marketing teams to align messaging, plan sales campaigns, and develop promotions tied to pacing, inventory, and audience growth.
• Support dynamic pricing strategies, seasonal promotions, and special offers with tailored content and campaign development.
• Assist in crafting strategic messaging across customer touchpoints: ticket holder emails, reminders, and pre-show communications.
• Take ownership of cross-channel campaigns, aligning ticketing, promotions, and social strategies to deliver cohesive results.
• Support market research, including identifying new target audiences.
• Track and report data related to social media and earned media value.
• Analyze campaign performance to inform future strategies that grow ticket sales and expand audience reach.
• Manage the inclusion of sponsor messaging and visuals in digital, social, and print materials.
• Assist with sponsor communication, visibility planning, and fulfillment tracking.
• Develop and contribute to recap materials for key partners and community stakeholders.
• Foster a culture of continuous learning, collaboration, and professional development within the marketing and ticketing team.

Requirements

• 4+ years' experience in content strategy, social media marketing, communications, or digital marketing—preferably in live entertainment, performing arts, or media.
• Excellent writing and editing skills across editorial, marketing, and promotional formats.
• Experience with design tools such as Canva, Adobe Creative Suite, or equivalent.
• Proficiency in Salesforce, Eloqua (or similar email platforms), and Sprout Social (or other social scheduling tools).
• Skilled in creating content for social media, both written and visual—with awareness of platform best practices and trends.
• Experience managing websites through a CMS (e.g., WordPress or similar).
• Demonstrated success in planning and executing live events, including community-facing promotions and high-touch audience experiences.
• Strong interpersonal and cross-functional communication skills.
• Ability to work collaboratively across departments and with external partners to achieve organizational goals.
• Highly organized, proactive, and detail-oriented.
• Ability to self-direct and problem solve.
• Ability to work under pressure and manage multiple projects simultaneously.
• Portfolio demonstrating both written and visual content creation across digital channels.
• Demonstrated ability to adapt quickly to changing priorities, showing urgency in addressing emerging opportunities or challenges.
• Comfortable taking initiative in fast-paced, high-pressure environments typical of live entertainment.
• Proven curiosity and continuous learning mindset, staying updated on industry trends and new technologies.
• Commitment to going above and beyond standard responsibilities to support organizational goals.
• Available and willing to work evenings and weekends, when required, tied to show schedules, events, and sponsor activations.

Nice to Have

• Knowledge of backend ticketing systems and experience with pricing strategies, including dynamic pricing, promotional pricing, and seat map management.

Qualifications

• Educational background is not explicitly specified, but 4+ years of relevant experience is required.

Benefits & Perks

• Pay rate of $28.85 - $33.65 per hour.
• Potential for an annual discretionary bonus and/or sales compensation.
• Full spectrum of benefits including Medical, Dental, Vision, Heath Savings Account, Life Insurance, and Other Insurance Plans.
• Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave.
• 20 Paid Holidays.
• 401(k).
• Short/Long Term Disability.
• Leave benefits in accordance with state and local laws.