Content Marketing Manager - Health, Wellness

Creative Circle

Woonsocket, RI

Contract

Mid Level

109k-207k

4 days ago

Job Description

About the Role

The Content Marketing Manager will assist in implementing content strategies, managing content calendars, and collaborating with internal and external partners to ensure timely and effective content delivery. This is a 4-month, 40-hour per week contract role focused on health and wellness within a highly regulated industry, requiring onsite work in Woonsocket, RI.

Key Responsibilities

Support the development and execution of content briefs and calendars for owned channels
Collaborate with internal teams (Digital, Creative, Clinical, Legal) and external partners (media, publishers, influencers) to deliver content assets
Ensure content aligns with brand and compliance guidelines, accessibility standards, and business objectives
Participate in content governance activities to maintain consistency across channels
Coordinate with stakeholders across Marketing, Digital, Creative and Compliance teams to ensure alignment and timely delivery
Maintain documentation and support project management efforts to keep content initiatives on track
Monitor content performance and lead monthly reporting process
Help identify opportunities for content optimization based on performance data and audience insights
Assist in briefing and testing new content formats and gathering feedback for continuous improvement

Requirements

3+ years of experience in content marketing or digital marketing in a highly regulated industry
Bachelor's degree in business, marketing, or related field
Familiarity with multi-channel content strategies (web, social, paid media)
Experience working with creative teams and external agencies
Proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook)
Strong organizational and communication skills
Excellent project management and problem-solving skills, with the ability to manage multiple projects simultaneously from strategy to execution
Experience using data and insights to inform requirements, ideas, and strategies
Hands-on experience with web tools (CMS, A/B testing, site analytics, business intelligence tools), specifically Adobe Analytics, Target, and Experience Manager (AEM)
Knowledge of SEO tools (e.g., SEMrush, SEO Clarity, Google Search Console)
Experience with AI-driven content tools, marketing automation platforms, or personalization engines is a plus
Ability to work in a matrixed organization managing multiple stakeholders and priorities

Nice to Have

Experience with AI-driven content tools, marketing automation platforms, or personalization engines

Qualifications

Bachelor's degree in business, marketing, or related field
3+ years of experience in content or digital marketing in a regulated industry

Benefits & Perks

Eligibility for Minimum Essential Coverage (MEC) medical plan
Dental, vision, and term life insurance
Discount prescription program
Critical illness and accident coverage
Tele-behavioral health services
401(k) plan
Sick leave (where applicable by law)
Paid holiday eligibility based on length and dates of service
Employee Stock Purchase Plan

Working at Creative Circle

Creative Circle values collaboration, compliance, and innovation within a performance-driven environment. The company emphasizes diversity, equal opportunity, and creating an inclusive workplace where all qualified applicants are considered without discrimination.

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