Content Marketing Manager - Year Round - Full Time

About the Role

Key Responsibilities

• Translate strategic marketing goals into actionable content plans that span digital, print, and in-resort owned channels.
• Work with internal stakeholders and external partners to bring campaign concepts to life through multimedia storytelling.
• Guide tiered-levels of content creators to produce a range of assets, including cinematic brand work, product-focused visuals, and engaging content for marketing channels.
• Plan and execute photography and video shoots—including logistics, creative briefs, location planning, talent management, feedback loops, and post-production delivery.
• Manage advanced terrain ski & snowboard action asset capture and develop opportunities to collect on-mountain and lifestyle content year-round.
• Recruit, manage, and engage contracted content creators, freelancers, and influencers across Steamboat's content portfolio.
• Maintain asset management systems (Sitecore ContentHub, OneDrive, Dropbox) and ensure clear workflows from ideation to publication.
• Leverage digital platforms (ClickUp, Microsoft Office Suite, Adobe Creative Suite) to manage internal workflows, create action plans, and track effectiveness.
• Collaborate with analytics team to evaluate performance and adjust strategies based on insights (Adobe Analytics, Tableau, Power BI).
• Oversee, guide, and develop the Social Media Coordinator in developing and executing social plans.
• Orchestrate organic and paid social media strategies in alignment with brand campaigns and business performance tactics.
• Guide short-form content storytelling, ensuring brand voice and tone are consistently represented.
• Support execution of influencer marketing and social content deliverables across platforms.
• Provide creative feedback that upholds Steamboat's identity, tone, and design standards.
• Partner with brand manager, agency partners, and in-house teams to elevate visual storytelling and evolve campaign development.
• Ensure all content supports Steamboat's brand goals, seasonal priorities, and strategic direction.
• Work weekends and holidays as needed.
• Comply with all company policies, procedures, and regulatory requirements.
• Perform other duties as assigned.

Requirements

• 5-8 years of experience in photo, video, and content creation, preferably in resort, hospitality, travel, or outdoor recreation industries.
• Demonstrated success producing content campaigns across digital, print, and social media platforms.
• Prior experience managing branded video and photography production, including agency and freelance relationships.
• Proven ability to translate marketing objectives into effective and inspirational content.
• Skilled in asset capture, particularly advanced terrain skiing/snowboarding.
• Highly organized with strong relational skills and the ability to manage multiple projects simultaneously.
• Proficiency in Sitecore ContentHub, Adobe Creative Suite, ClickUp, Adobe Analytics, Tableau, and Microsoft Suite.
• Intermediate skiing or snowboarding ability is required; advanced preferred.
• 2 years of previous work history or education in related field.
• Clear communication skills in English, both verbal and written.
• Ability to interact positively with guests, co-workers, and management.
• Understanding and compliance with company policies and regulatory requirements.

Nice to Have

• Experience managing branded video and photography production, including agency and freelance relationships.
• Proficiency in Adobe Creative Suite, ClickUp, Adobe Analytics, Tableau, and Microsoft Suite.
• Intermediate skiing or snowboarding ability; advanced preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Film or Photography Production, or a related field.

Benefits & Perks

• Free Alterra Mountain Pass for all eligible employees and dependents for winter and summer.
• Free IKON Pass to eligible employees.
• Discounted skiing and riding for friends and family.
• Vacation and Sick Time policies.
• Generous discounts on outdoor gear, apparel, rental cars, etc.
• Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs.
• Apex-MEC plan for seasonal employees.
• 401(k) plan with generous company match.
• Discounted tuition with partner online university.
• Paid parental leave of up to 6 weeks for eligible employees.
• Free regional bus pass.