Content & SEO Specialist

About the Role

Key Responsibilities

• Plan, write, edit, and polish content for emails, landing pages, social media, and blogs to align with campaign goals for a portfolio of 3 brands
• Collaborate with the Marketing Director to create content that speaks directly to our target audience
• Make sure all content uses the voice and style of each brand
• Research our audience to create messages that truly resonate
• Work with the team to align content plans with broader campaign goals
• Keep a content calendar organized and on track so everything gets delivered on time
• Use analytics tools to measure how content performs and find ways to make it even better
• Improve landing pages, forms, and calls-to-action to drive leads and boost campaign results
• Review website content regularly to ensure it fits with our marketing strategies
• Conduct keyword research and leverage SEO tools to analyze performance metrics to implement SEO best practices
• Develop & track SEO content
• Work with the Marketing Director to define SEO content optimization plans for all 3 brands
• Use SEO content tools, such as Surfer SEO to develop content
• Track SEO keyword performance, utilizing tracking tools such as Ahrefs
• Partner with the marketing team, sales, and design teams to make sure messaging fits together seamlessly
• Share ideas based on data to enhance future content and engagement
• Bring fresh ideas and creative suggestions to improve campaigns

Requirements

• At least 3 years in content marketing, digital marketing, or a similar role
• 1+ year of SEO content optimization experience
• Proficiency in content management systems (CMS) such as WordPress
• Familiarity with A/B testing tools and conversion optimization techniques
• Full understanding of SEO and keyword optimization
• Proficient in SEO tools such as Google Analytics, SURFER SEO, Ahrefs, and others to analyze content
• Exceptional planning, writing and editing skills, with a portfolio showcasing campaign-related content
• Experience in curating and refining AI-generated content for clarity and tone
• Ability to manage multiple content deliverables, meet deadlines, and prioritize effectively
• Excellent collaboration and communication skills
• Strong attention to detail and ability to align content with campaign objectives

Nice to Have

• Bachelor's degree in Marketing, Communications, English, or a related field
• Experience with SEO content tools such as SurferSEO and performance tracking tools such as Ahrefs
• Familiarity with marketing automation tools (ie Eloqua, Pardot, Hubspot, etc)

Qualifications

• No specific formal qualifications explicitly required, but a Bachelor's degree in Marketing, Communications, English, or a related field is preferred

Benefits & Perks

• Health insurance options such as medical, dental, and vision coverage
• Flexible spending accounts (FSA) for medical and dependent care
• Short-term and long-term disability insurance
• Life and AD&D insurance
• 401(k) retirement savings plan with a company match
• Paid time off (PTO) and paid holidays
• Commuter benefits
• Access to Employee Assistance Program (EAP) and well-being coaching services
• Voluntary benefits such as home, auto, and pet insurance, and discounted legal and financial services