Content Marketing Manager

About the Role

Key Responsibilities

• Write or edit channelspecific copy-social posts, ad headlines, email sequences-andbrief designers on creative that maximizes clickthrough and engagement.
• Maintain a library of evergreen assets, templates, and content snippets ready for rapiddeployment.
• Drive subscriptions, followers, and newsletter signups by promoting stories through paidsocial, syndication, and strategic boosts.
• Activate executive and employee advocacy programs to amplify priority content andspark organic sharing.
• Build and update audience profiles using first and thirdparty data to understand needs,interests, and preferred channels.
• Translate insights into actionable recommendations for content formats and distributiontactics.
• Create quarterly amplification plans that align with editorial priorities and campaigncalendars-defining objectives, budgets, and KPIs that ladder to pipeline targets.
• Select and optimize channel mix across paid social, SEM, display, email, andsyndication.
• Liaise closely with the Global Campaigns team to coordinate launches and ensureamplification converts generated attention into qualified engagement.
• Deliver postcampaign readouts and recommend optimizations.
• Operate Box's primary organic channels (newsroom, blog, LinkedIn, X, YouTube,newsletters), tuning cadence, SEO, and UX to grow reach and repeat engagement.
• Pilot emerging platforms that reach highvalue segments.
• Develop playbooks and office hours that upskill regional teams on amplification bestpractices.
• Ensure all distributed assets meet brand, legal, and accessibility standards.
• Own distribution analytics, reporting weekly on reach, engagement, costperresult, andpipeline influence.
• Run A/B tests and iterate creative, targeting, and spend for continuous improvement.

Requirements

• 5+ years in digital marketing, paid media, or audience development-ideally within ahighgrowth B2B tech or media brand.
• Proven track record of building multichannel programs that generate awareness anddrive pipeline.
• Hands-on experience with social ad platforms (LinkedIn, Meta, X), Google Ads,marketing automation, and analytics tools.
• Exceptional copywriting skills-able to distill value props in tight character counts.
• Strong projectmanagement and stakeholderalignment capability.
• Datafluency: can interpret dashboards and turn insights into action.

Nice to Have

• Experience amplifying editorial content (newsroom, blog, research) vs. onlydemandgen.
• Familiarity with employeeadvocacy platforms (e.g., Bambu, EveryoneSocial).
• Certification in Google Ads or LinkedIn Marketing Solutions.
• Knowledge of SEO, tagging, and schema to boost discoverability.
• Track record piloting new social platforms.

Qualifications

• Educational background is not explicitly specified, but 5+ years of relevant experience is required.

Benefits & Perks

• Role is eligible for equity and benefits.
• Competitive salary range: $121,500 - $152,000 USD.
• Healthcare benefits and additional Box Benefits + Perks.