Marketing Lead, Content Marketing

About the Role

Key Responsibilities

• Quickly gain fluency in a highly-technical product and develop marketing strategies that will resonate with a defined audience of financial professionals
• Create compelling and high-quality content across various platforms, including social media, blogs, and websites
• Manage the website content strategy, including curating assets, merchandising, and creating an engaging and educational experience for visitors
• Partner across the team to support Ridgeline's social media strategy on multiple platforms
• Strengthen relationships with SEO, AEO, and digital agencies
• Manage the planning and cross-team coordination for complex projects, including scope, timelines, resourcing, and performance
• Support internal and external communication strategies to drive employee engagement, customer loyalty, and brand awareness
• Create and manage strategies on how to deploy long- and short-form content across multiple channels
• Collaborate with cross-functional teams and vendors to provide creative direction and ensure brand consistency and compliance
• Think creatively, own problems, seek solutions, and communicate clearly along the way
• Contribute to a collaborative environment rooted in learning, teaching, and transparency

Requirements

• 7+ years of experience in content marketing, preferably in a B2B, fintech, and/or SaaS environment
• Proven track record of developing and executing successful brand marketing campaigns
• Proven track record of creating long-form, multi-channel content strategies, including activations at events, on social and digital platforms
• Experience in content creation, including writing, editing, and content strategy
• Strong communication and project management skills, with the ability to manage multiple projects simultaneously and work independently
• Design ability and experience creating visual assets that help tell a story
• Familiarity with a range of martech platforms, including creative tools, CRM systems, and automation tools (e.g., HubSpot, Figma, Salesforce, Google Analytics, ChatGPT)
• Bachelor's degree in marketing, communications, or a related field
• An aptitude for problem solving
• Ability to communicate effectively
• Serious interest in having fun at work

Nice to Have

• Experience in the investment management industry
• Experience at a high-growth B2B software company
• Experience marketing a highly-technical product
• Experience in brand governance and internal branding initiatives

Qualifications

• Bachelor's degree in marketing, communications, or a related field

Benefits & Perks

• Targeted cash compensation of $135,000 - $157,500, depending on experience
• Participation in the Company Stock Plan
• Unlimited vacation
• Educational and wellness reimbursements
• $0 cost employee insurance plans
• Opportunities for career advancement
• Work environment that values and inspires employees