Copywriter

American Eagle Outfitters

Pittsburgh, PA

Full Time

Mid Level

52k-70k

9 days ago

Job Description

About the Role

The Copywriter will help to create and reinforce the American Eagle brand voice and narrative. Works with marketing, merchandising, strategy, CRM, and production departments to prepare effective, brand-appropriate copy for digital platforms including email, website, mobile, SMS and affiliate. Ensures a cohesive, coherent, relevant voice for the AE brand across all marketing channels.

Key Responsibilities

Develop and write on-brand copy for marketing deliverables, including but not limited to: email, site, mobile & push notifications, blog posts, social media, paid media, UX/CX, print, and other special projects as needed.
Work with the Creative Director and Manager to ensure that copy is error-free in content, context and brand-appropriateness.
Develop pre-season content for each floorset and write across assets accordingly (site, email, modular email).
Participate in hindsight discussions and prepare improvement ideas.
Oversee and write equity copy as needed to ensure tone & details are accurate.
Have a strong influence on ensuring the correctness and appropriateness of product information and marketing copy.
Handle special brand projects such as collab launches & third-party equity.

Requirements

Bachelor's degree in Communications, English, Marketing or related field.
3-5+ years of professional copywriting experience (agency or in-house) with preferred focus in e-commerce, retail, advertising, public relations or marketing.
Consumer experience writing digital, print, and direct mail collateral.
Outstanding oral, written, and presentation skills.
Ability to act as an independent contributor & owner on certain projects and be comfortable making decisions on behalf of copy.
Knowledge of fashion and pop culture lexicons.
Knowledge of retail best practices (industry standard language, SEO drivers, target demographics, etc.).
Web-savvy writing ability and strong knowledge of e-tailing, online research and email marketing trends.
Experience with AI management & resource oversight is a plus.

Nice to Have

Knowledge of AI management & resource oversight.

Qualifications

Bachelor's degree in Communications, English, Marketing or related field.

Benefits & Perks

Health care benefits (including medical, vision, and dental).
Wellness benefits.
401(k) retirement benefits.
Life and disability insurance.
Employee stock purchase program.
Paid time off, paid sick leave, and holiday pay.
Parental leave and benefits.
Discretionary bonuses and other incentives.

Working at American Eagle Outfitters

The description emphasizes a collaborative environment working with various departments such as marketing, merchandising, strategy, CRM, and production to maintain a cohesive brand voice across multiple channels. It highlights a focus on creativity, independence, and decision-making within a dynamic retail and e-commerce setting.

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