The Gap logo

Senior Copywriter, Organic Social

The Gap

San Francisco, CA
Full Time
Senior
90k-119k
2 days ago

Job Description

About the Role

For the past 25 years, Athleta has committed itself to empowering women and girls through inspiration, collaboration, connection, and inclusivity. As a certified B Corp, the company uses business as a force for good by prioritizing people and the planet alongside profit. The role of Senior Copywriter, Organic Social, involves crafting engaging, values-driven social media content to build meaningful connections with the Athleta community of women and girls. The position reports to the Senior Editorial Manager and is based in LA.

Key Responsibilities

  • Support the organic social team in concepting social-first executions on a seasonal basis
  • Write on-brief copy for our organic social channels (Instagram & TikTok)
  • Create quick-turn copy for last-minute, real-time executions including influencer collaborations

Requirements

  • A passionate writer with 5+ years writing experience in advertising, marketing, journalism or related field
  • Recipient of BA in English, journalism, communications and/or an impressive portfolio showcasing digital-first editorial experience
  • An adroit storyteller capable of persuasive writing in as few as 20 words or as many as 200
  • An accomplished plate spinner who can prioritize tasks and meet deadlines
  • A collaborator who recognizes good ideas, even if they are not your own
  • Impeccable verbal, written communications and presentation skills
  • Strong organizational and project management skills
  • Comfort operating in a fast-paced environment and managing ambiguity
  • Flexibility to manage competing priorities and shift focus as needed
  • Ability to translate brand, product, trend, and merchandising information into marketable social stories
  • Conceptual thinker who embraces strategy and develops highly creative solutions

Nice to Have

  • Knowledge of the sports/fitness/outdoor industry, athletic experience or interest

Qualifications

  • BA in English, journalism, communications or related field
  • 5+ years of relevant writing experience

Benefits & Perks

  • Merchandise discount for our brands: 50% off at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet
  • One of the most competitive Paid Time Off plans in the industry
  • Up to five 'on the clock' hours each month to volunteer at a charity of your choice
  • Extensive 401(k) plan with company matching contributions up to four percent of base pay
  • Employee stock purchase plan
  • Medical, dental, vision and life insurance

Working at The Gap

Athleta fosters a diverse and inclusive environment of belonging, committed to equality and promoting qualified individuals of all backgrounds. The company has received numerous awards for its commitment to diversity and was recognized by Forbes in 2022 as one of the World's Best Employers and Best Employers for Diversity.

Apply Now

Job Details

Posted AtSep 6, 2025
Job CategoryCopywriting
Salary90k-119k
Job TypeFull Time
ExperienceSenior

Job Skills

AI Insights

Key skills identified from this job posting

Sign upto access all insights for this job

About The Gap

Website

gap.com

Company Size

10000+ employees

Location

San Francisco, CA

Industry

Clothing and Clothing Accessories Retailers

Get job alerts

Set up personalized alerts for your job search and get tailored job digests for close matches