Copywriter (Soma)

About the Role

Key Responsibilities

• Writes all online product copy which includes naming products, writing descriptions, tracking Merchant changes, loading copy (if applicable onto web development server), proofing, and making updates using SEO guidelines.
• Contributes to print marketing (mailers, store signage) by working with Content team to ensure assets are cohesive across all channels.
• Write marketing copy, galley copy, attend all relevant touch bases and style outs.
• Proofreads copy for spelling, grammar, formatting, clarity, accuracy of detail and consistency according to specific brand style and the AP Style Guide.
• Works with Site team to push accurate copy live and keep it updated based on current customer feedback and trends.
• Assists and partners with cross functional teams to make sure all key product elements, marketing points and SEO optimizations are represented in product descriptions.
• Adheres to production schedule deadlines, is aware of release schedule and devotes time necessary to meet those deadlines.
• Attends sample summits and style outs to ensure all product details are captured in copy.
• Cultivates and manages relationships with Merchant and Design teams to establish key features + benefits of new products and collections-along with obtaining shopping information for galley copy.
• Knows and understands SEO guidelines to optimize all organic content for maximum ranking.
• Compiles and manages database of online customer reviews + customer quotes.
• Manages copy updates in our web commerce business system.

Requirements

• BA/BS degree required; in Communications, Journalism, or Marketing preferred.
• 2-3 years working with online content, product copy, editing and SEO writing.
• MAC proficiency including Figma, PIM, DAM, and Microsoft Office—and can easily adapt to content management systems.
• Excellent presentation and communication skills.
• Strong time management, interpersonal skills and the ability to multitask.
• Understanding of fashion, fit, fabrication and trends.
• Strong command of grammar and sentence construction and ability to self-edit and proofread.
• Ability to quickly change gears and tasks and stay organized, setting own pace to manage and meet deadlines.
• Positive team player.
• Experience with product copy, writing and editing web content, blog articles and SEO best practices.
• Proven ability to write clear, direct copy.
• Experience with content management systems.

Nice to Have

• Experience with content management systems.

Qualifications

• BA/BS degree in Communications, Journalism, or Marketing (preferred).