Copywriter

The Goodyear Tire & Rubber

Akron, OH

Full Time

Mid Level

2 days ago

Job Description

About the Role

Goodyear is seeking a seasoned Copywriter with over 3 years of experience across industries such as consumer package goods, retail, and creative agencies. This role involves partnering closely with an Art Director to develop platform ideas and scripts that elevate the brand and connect with audiences. The position is based in Akron, Ohio, and is part of a global company that employs about 68,000 people and operates in 20 countries, with innovation centers dedicated to developing state-of-the-art products and services.

Key Responsibilities

Partner with Art Director to develop platform lines, campaign scripts, retail messaging, and social narratives.
Humanize complex tire features and benefits with clear, concise, and engaging language.
Write copy for websites, product pages, email campaigns, social media, brochures, and advertisements.
Work closely with marketing, product, and design teams to ensure messaging aligns with brand tone and strategy.
Translate technical language into consumer-friendly content.
Support advertising campaigns with persuasive headlines, taglines, and calls-to-action.
Use analytics to test, learn, and iterate content toward performance goals.
Stay current with industry trends, competitor messaging, and customer insights.

Requirements

Bachelor's degree in English, Communications, Marketing, Journalism, or related field.
3+ years of professional copywriting experience, ideally with exposure to film, retail, and creative agency environments.
Strong portfolio showcasing versatility in tone, format, and storytelling.
Experience working in fast-paced, collaborative teams.
Exceptional writing, editing, and storytelling skills.
Ability to simplify complex information without losing impact.
Strong communication and time management skills.
Creative mindset with a passion for innovation.

Qualifications

Bachelor's degree in English, Communications, Marketing, Journalism, or related field.

Working at The Goodyear Tire & Rubber

Goodyear values innovation and collaboration, with a focus on developing state-of-the-art products and services. The company emphasizes diversity, equal employment opportunity, and a supportive work environment that encourages creativity and continuous improvement.

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