Lead Brand Copywriter

About the Role

Key Responsibilities

• Act as a senior brand writer and messaging strategist, owning copy development across a wide range of formats including advertising campaigns, video scripts, landing pages, newsletters, product narratives, and event experiences.
• Develop and uphold the Braze brand voice across global channels, acting as an internal consultant and advocate for best-in-class copy and consistency.
• Serve as copy lead for brand campaigns and creative initiatives, partnering closely with Creative Directors, Designers, Producers, and cross-functional stakeholders.
• Translate abstract or complex ideas into compelling, human-centered messaging that connects with both technical and non-technical audiences.
• Drive high-quality creative collaboration across departments—including Creative Studio, Demand Generation, Product Marketing, Customer Marketing, Events, Sales, and Product—to deliver cohesive messaging at every stage of the funnel.
• Support naming and taxonomy initiatives for products, features, and campaigns in partnership with brand and legal stakeholders.
• Contribute to creative process development and workflow optimization across copy and design.
• Apply performance insights to iterate and optimize messaging for clarity, tone, engagement, and conversion.
• Write for internal and external corporate events, crafting everything from in-booth collateral to keynote intros to branded experiences.
• Bring a sharp eye to editing, ensuring all copy meets the highest standards of quality, grammar, and clarity.

Requirements

• 6+ years of experience as a copywriter or brand writer, preferably within B2B tech, SaaS, or a creative agency.
• Experience working in-house on brand or marketing teams at a tech company, along with advertising or creative agency experience.
• A strong portfolio showcasing a range of formats (advertising, digital, product, video, editorial), with a clear understanding of brand voice and storytelling craft.
• Experience writing for B2B audiences and tailoring messaging to a range of personas, from CMOs to technical users.
• Demonstrated ability to work cross-functionally and present ideas to creative and non-creative stakeholders.
• Exceptional writing and editing skills, with meticulous attention to detail.
• Proficiency in SEO writing fundamentals, including meta descriptions, H1/H2s, and accessibility best practices.
• Comfortable applying A/B testing insights to optimize messaging.
• Familiarity with creative production tools and processes (Google Suite, Figma, CMS, Keynote).
• Highly organized, proactive, and comfortable managing multiple priorities and timelines.
• Bonus: Experience with naming, taxonomy, legal vetting, or trademark processes.

Nice to Have

• Experience with naming, taxonomy, legal vetting, or trademark processes.

Qualifications

• 6+ years of experience as a copywriter or brand writer, preferably within B2B tech, SaaS, or a creative agency.

Benefits & Perks

• Competitive compensation that may include equity.
• Retirement and Employee Stock Purchase Plans.
• Flexible paid time off.
• Comprehensive benefit plans covering medical, dental, vision, life, and disability.
• Family services that include fertility benefits and equal paid parental leave.
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend.
• A curated in-office employee experience, designed to foster community, team connections, and innovation.
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching.
• Employee Resource Groups that provide supportive communities within Braze.
• Collaborative, transparent, and fun culture recognized as a Great Place to Work.