Creative Brand Writer/Copywriter

Medical University of South Carolina

Charleston, SC

Full Time

Senior

8 days ago

Job Description

About the Role

The MUSC Office of Communications and Marketing is seeking a strategic Creative Brand Writer/Copywriter to join our team. The role involves shaping and maintaining the brand's tone of voice, ensuring content consistency across channels, and supporting brand messaging and education initiatives. This is an in-person position based in Charleston, South Carolina, within the Medical University Hospital Authority (MUHA). The candidate will collaborate with cross-functional teams to produce compelling content that elevates brand perception and drives engagement.

Key Responsibilities

Set and maintain the brand's voice across all written content.
Create compelling, persuasive copy for various platforms.
Collaborate with cross-functional teams to align messaging with marketing strategies.
Continuously refine and evolve brand voice and messaging frameworks.
Partner across teams to blend words and visuals into compelling content that brings the brand's voice and vision to life.
Contribute original ideas and strategic writing that help the brand stand out and resonate across touchpoints.
Review and edit content to ensure grammatical accuracy, clarity, and adherence to brand and industry standards.
Enhance readability and flow while providing constructive feedback to content creators and stakeholders.
Develop and organize internal content that educates and inspires employees on brand messaging, values, and identity.
Collaborate to create internal brand guides, toolkits, and training materials.
Support initiatives to foster brand alignment and consistent communication across the organization.
Perform other duties as assigned.

Requirements

Bachelor's degree in English, Communications, Marketing, or related field.
5+ years of experience in copywriting, preferably within a creative agency or in-house brand team.
Highly creative with strong conceptual thinking and storytelling abilities.
Exceptional writing, editing, and proofreading skills.
Ability to adapt tone and style for different audiences and platforms.
Comfortable working in a fast-paced environment and managing multiple projects simultaneously.
Strong portfolio showcasing a range of work, from brand campaigns to social media content.
Strong communication and collaboration skills.
Proficiency in AP Style and writing for diverse platforms and audiences.

Nice to Have

Experience working with creative teams or in a healthcare/academic environment.
Knowledge of brand strategy and content development tools.

Qualifications

Educational qualification: Bachelor's degree in relevant field.
Experience: 5+ years in copywriting or related roles.

Benefits & Perks

Not specified in the description.

Working at Medical University of South Carolina

The organization values energetic and enthusiastic individuals and emphasizes collaboration, creativity, and strategic communication. It is committed to diversity, equity, and inclusion, and encourages applications from all qualified candidates.

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