Creative Design Lead

About the Role

Key Responsibilities

• Design and develop print and digital solutions that align with brand and marketing strategies.
• Apply design thinking to explore, define, and communicate through sketches, prototypes, competitive analysis, and other artifacts.
• Contribute to strategic growth by implementing systems thinking, frameworks, and processes to foster great design, research, and collaboration.
• Develop clear, persuasive visual stories for diverse audiences using methods such as storyboards, mood boards, infographics, and prototypes.
• Manage design production and governance of the digital sign platform and assets, partnering with stakeholders to meet visual strategies.
• Ensure all assets comply with brand standards and Web Content Accessibility Guidelines 2.0 (Section 508).
• Create and unify content marketing, visual design, and user experience to develop a holistic brand experience.
• Champion brand positioning and ensure compliance across all points of contact for master and sub-brands.
• Work within Agile teams, estimating time, tracking production, and participating in reviews and retrospectives.
• Manage multiple projects from conceptualization to delivery, including vendor relationships and production oversight.
• Provide art direction during photo shoots and collaborate with agencies and vendors.

Requirements

• Bachelor's Degree in a creative, graphic, or visual design field.
• 10+ years of work experience in a creative or visual design role.
• Proficiency in Adobe CC design software (InDesign, Photoshop, Illustrator, AfterEffects, etc.).
• Experience with digital signage management software (ScreenScape, Spectrio).
• Ability to create layouts and digital assets for web, social media, print, signage, environments, and email.
• Ability to work efficiently in a dynamic Agile team environment and manage multiple projects with aggressive deadlines.
• Strong organizational and time management skills.
• Experience coaching and mentoring team members.
• Solid understanding of human-centered design, including user research, journey maps, personas, and prototypes.
• Knowledge of print production, web production, and digital signage deployment.
• Understanding of HTML, CSS, and responsive design frameworks is a plus.
• Experience working within established brand and style guides.
• Ability to understand business and user goals and develop innovative solutions.

Nice to Have

• Knowledge of HTML, CSS, and responsive design frameworks.
• Interest in helping govern digital guidelines and systems.