Creative Manager

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies that align with company goals, focusing on multichannel marketing approaches.
• Oversee the creation of engaging content for various platforms including social media, email marketing, and e-commerce websites.
• Utilize SEO best practices to optimize content for search engines and improve organic visibility.
• Manage advertising sales initiatives, including print advertising and digital campaigns using Google AdWords and Facebook Advertising.
• Analyze performance metrics using tools such as Google Analytics to assess campaign effectiveness and make data-driven decisions.
• Collaborate with product management teams to ensure marketing strategies are aligned with product launches and sales objectives.
• Lead the creative team in the use of Adobe Creative Suite for the development of visual assets that resonate with target audiences.
• Implement marketing automation tools to streamline processes and enhance customer engagement.
• Conduct market research to identify trends, customer needs, and competitive landscape insights that inform marketing strategies.
• Manage budgets effectively to ensure optimal allocation of resources across all marketing initiatives.

Requirements

• Proven experience in a creative management role with a strong portfolio showcasing successful campaigns across various channels.
• Proficiency in digital marketing techniques including content marketing, B2B marketing, email marketing, and analytics.
• Familiarity with WordPress, HTML, and e-commerce platforms is highly desirable.
• Strong copywriting skills with an ability to create compelling narratives that drive engagement.
• Excellent understanding of social media marketing strategies and performance marketing metrics.
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously.
• Strong research skills with attention to detail in analyzing data to inform decision-making processes.
• Exceptional communication skills, both written and verbal, with a focus on building relationships internally and externally.

Nice to Have

• Familiarity with WordPress, HTML, and e-commerce platforms.

Qualifications

• Experience in a creative management role
• Strong portfolio of successful campaigns

Benefits & Perks

• Health insurance
• Paid time off