Cross Mid-Market Senior Manager

Accenture

Bentonville, AR

Full Time

Senior

133k-271k

4 days ago

Job Description

About the Role

The Cross Mid-Market Senior Manager at Accenture is responsible for building and broadening relationships with Mid-Market clients to expand perception, relevance, brand love, and create 360° value. The role involves executing comprehensive marketing strategies and communication plans targeting the mid-market segment, leveraging leading technologies, data, and insights to drive client relationships, reputation, and revenue. This position is integral to Accenture's growth and client engagement efforts in the Mid-Market space.

Key Responsibilities

Work with the market lead to design, execute, and lead integrated marketing and communications strategies for Accenture's Mid-Market clients.
Build marketing plans to find new clients, expand relationships, drive revenue, and enhance reputation.
Curate content, experiences, and account-originated campaigns.
Research key buyers using tools like LinkedIn Sales Navigator to identify new segments.
Utilize Accenture's SynOps and other marketing technologies to prioritize work and improve outcomes.
Measure marketing efforts against agreed-upon metrics and use data and analytics for continuous improvement.

Requirements

Minimum of 10 years of hands-on marketing experience, ideally in professional services or other B2B industries.
Strong knowledge of marketing in industries such as Products, Financial Services, Communications, Media & Technology, Health & Public Services, or Resources (preferred).
Experience driving demand generation, lead generation, and sales through targeted marketing campaigns.
Full-funnel marketing experience with proficiency in channels like events, social media, email, and direct mail.
Excellent project management skills with the ability to handle multiple projects in a deadline-driven environment.
Strong written and oral communication skills, capable of presenting ideas clearly and persuasively at all levels.
Stakeholder management skills with the ability to build relationships at senior levels within a large, matrixed organization.
Team-oriented with strong interpersonal and collaboration skills.
Creativity, flair, and innovation in campaign differentiation.
Enthusiasm, passion for marketing, and a can-do attitude.
Experience with Salesforce or similar CRM platforms (desirable).
Experience using Eloqua or similar email marketing platforms (desirable).
Good knowledge of Microsoft PowerPoint and Excel.
Design skills are a plus but not essential.

Nice to Have

Experience with Salesforce or similar client relationship management platforms.
Experience using Eloqua or similar email platforms.
Design skills.

Qualifications

Educational background is not explicitly specified, but extensive marketing experience is required.

Benefits & Perks

Competitive salary with a wide range depending on location and experience.
Comprehensive package including generous paid time off, healthcare plan, and 401K program.
Opportunities for career advancement and professional growth.
Access to leading-edge technology and ongoing training.
Making a difference for top global clients.

Working at Accenture

Accenture is committed to diversity, inclusion, and creating a sense of belonging within its organization. The company values innovation, creativity, and a collaborative environment. It emphasizes equal employment opportunity and provides accommodations for disabilities and religious observances, fostering an inclusive workplace that supports professional and personal growth.

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