Customer Marketing Manager

About the Role

Key Responsibilities

• Launch and scale a customer referral and advocacy program that generates new logo and expansion opportunities
• Build a customer reference pool and manage participation in case studies, testimonials, analyst interviews, NPS/KLAS surveys, and webinars
• Use AI features in our GTM tech stack to transform meeting transcripts, surveys, and customer success notes into stories, quotes, and ROI narratives
• Partner with Customer Success, Sales, and Product teams on onboarding, adoption, and renewal/expansion communications
• Tie advocacy engagement directly to retention and track renewal lift among advocates
• Build customer expansion kits (proof slides, ROI benchmarks, case study snippets) for CSMs to use in QBRs and cross-sell/upsell conversations
• Provide Sales with Customer Proof Kits (testimonial snippets, ROI one-pagers, referenceable customers)
• Ensure advocacy content is embedded into website and solution assets
• Support late-stage deals with reference management and proof stories
• Enable Sales to leverage advisory board program
• Run an employee + customer amplification program on LinkedIn using AI to repurpose advocacy into posts, infographics, and short-form videos
• Spotlight customer advocates at events, trade shows, and in digital campaigns
• Support board of advisor program
• Operationalize and modernize NPS/CSAT/KLAS follow-up
• Use AI analysis to detect churn risks or highlight success themes
• Regularly feed insights to GTM, product, sales, and customer success teams

Requirements

• 5-7 years in B2B SaaS or healthcare tech marketing with proven experience in customer advocacy, referrals, or lifecycle marketing
• Experienced with Salesforce and Hubspot customer marketing automation (nurtures, renewal comms, segmentation)
• Comfortable using AI tools like ChatGPT to scale advocacy and communications
• Strong storyteller who can frame outcomes as AI-enabled success stories for RCM leaders
• Collaborative across GTM, CS, Sales, and Product teams
• Analytical ability to measure success by pipeline, renewals, and expansion impact, not vanity metrics
• Healthcare or RCM experience is a plus but not required

Nice to Have

• Healthcare or RCM experience

Qualifications

• Experience in B2B SaaS or healthcare tech marketing
• Proven experience in customer advocacy, referrals, or lifecycle marketing

Benefits & Perks

• Access to a 401(k) Retirement Savings Plan
• Comprehensive Medical, Dental, and Vision Coverage
• Paid Time Off
• Paid Holidays
• Additional benefits, including Pet Care Coverage, Employee Assistance Program (EAP), and discounted services
• Flexible work hours when possible
• Genuine sense of belonging to a dynamic and growing organization