Growth Marketing Lead

About the Role

Key Responsibilities

• Oversee paid marketing campaigns for our direct-to-provider AI clinical scribing product on a day-to-day basis and take on performance responsibility.
• Optimize campaign performance with creative, self-directed experimentation on dimensions such as image and video creative, keyword selection, landing pages, etc.
• End-to-end campaign creation and management, in collaboration with our design and sales teams as well as with external marketing contractors and agency partners.
• Implement, monitor, and maintain robust conversion tracking and analytics tools in partnership with our engineering organization.
• Collaborate with internal stakeholders to ensure objectives are met and aligned with overall growth marketing goals.

Requirements

• 3+ years of hands-on growth marketing experience with key growth marketing channels such as paid search and paid social advertising, especially with video creative iteration on paid social channels.
• Deep knowledge of technical growth marketing topics such as conversion tracking, landing page optimization, funnel analysis, keyword bidding, lookalike audiences, and more.
• Familiarity with tools like Mixpanel, Hotjar, and related services.
• Comfort partnering with design and content teams to develop and refine high-performing ad creatives.
• Strong communication and organization skills, with sharp attention to detail.
• Ability to multitask and prioritize in a fast-paced environment.
• A proactive mindset with a willingness to learn and contribute to a collaborative team environment.

Nice to Have

• Fluency in Python and SQL is not required but is a major plus.