Data & Analytics Business Analyst

About the Role

Key Responsibilities

• Work closely with central marketing and the Director of Data & Digital Insights to ensure all optimal and new innovative practices are aligned and shared across the group.
• Develop, monitor, and improve the efficiency and effectiveness of marketing automation and CRM systems (Eloqua, Marketo, Salesforce, etc.) for the Foodservice portfolio in line with Connect's wider marketing tech strategy.
• Build Power BI dashboards to analyze data related to event pacing, revenue, marketing campaign performance, database health, and audience demographics to uncover areas for improvement.
• Assist in weekly and monthly reporting meetings to ensure operational excellence and serve as a central conduit across business functions.
• Partner with the central teams to ensure governance and alignment across systems and processes.
• Assist in data integration projects between Salesforce CRM instances and marketing platforms.
• Provide reporting and insights to brand teams and senior management on performance measures and future strategies.
• Support audience segmentation, media analytics reporting, event tracking, registration maintenance, and process testing.

Requirements

• Experience with developing and improving marketing automation and CRM systems such as Eloqua, Marketo, Salesforce, etc.
• Proficiency in building dashboards and analyzing data using Power BI.
• Strong collaboration skills to work cross-functionally with sales, marketing, and senior management.
• Ability to interpret and contextualize data to provide valuable insights.
• Experience with data integration between disparate systems and platforms.
• Organizational skills and a data-driven mindset.

Nice to Have

• Experience with automation systems and backend of automations.
• Knowledge of business analysis, process management, and operations.
• Experience with audience segmentation and media analytics.