Decision Science Analyst

Kobie Marketing

Oklahoma City, OK

Full Time

Mid Level

47k-68k

10 days ago

Job Description

About the Role

Decision Science Analyst at Kobie Marketing is a client-facing, hands-on role responsible for delivering data-driven, actionable customer insights that contribute to increased sales and profit through loyalty programs. The position involves working with customer data, creating real-time dashboards, and shaping clients' strategic direction for their loyalty initiatives. Kobie is a top workplace that values passion, innovation, diversity, and a flexible work environment, including remote work options. The company partners with recognized brands to build emotional connections with consumers and emphasizes growth, development, and well-being for its team members.

Key Responsibilities

Play a key role as part of a team responsible for delivering data-driven, actionable customer insights that directly contribute to increased sales/profit through clients' loyalty programs.
Collaborate closely with Strategy and Client Services teams to align on client objectives and deliver impactful results.
Build and maintain audience lists to support the CRM team in executing targeted campaigns and achieving engagement goals.
Provide actionable recommendations that drive business objectives by drawing out key insights from complex data sources based on a thorough understanding of client's strategy, success criteria, and program objectives.
Develop data visualizations and narratives that make data and analysis understandable by all levels and expertise of internal and external stakeholders.
Collaborate with Data Engineering and Business Intelligence teams to design and develop new tools, models, and data sources to support clients' business objectives.
Proactively create learning agendas, test plans, and solutions to maximize KPIs such as incremental ROI and LTV.
Manage workflow, scope, and prioritization of client requests and Kobie investments.

Requirements

2-4+ years of relevant customer analytics and/or marketing/CRM experience.
Familiarity with data exploration and data visualization tools like Tableau, PowerBI, or Sigma.
Experience using customer segmentation techniques such as RFM, cluster analysis, and regression modeling.
Solid project management skills and ability to juggle multiple projects.
Bachelor's Degree in Statistics, Marketing, Economics, or Computer Science.
Python/SQL programming experience preferred.
Master's in Statistics, Economics, Applied Mathematics, or MBA preferred.
Great storyteller with data that can influence senior stakeholders with insights and recommendations.
Proficiency in fundamental marketing and loyalty principles preferred.

Nice to Have

Master's in Statistics, Economics or Applied Mathematics, or MBA.
Python/SQL programming experience.

Qualifications

Bachelor's Degree in Statistics, Marketing, Economics, or Computer Science.
2-4+ years relevant experience.

Benefits & Perks

Flexible work environment with remote work options.
Flexible Time Off to recharge when needed.
Nine Company-Wide Holidays.
A diverse suite of benefits prioritizing growth, development, and personal well-being.

Working at Kobie Marketing

Kobie is a values-led organization that celebrates diversity and fosters a workplace where teammates can bring their authentic selves to work every day. The company emphasizes passion, expertise, and a growth-focused culture, with initiatives supporting equity, diversity, and inclusion. Kobie is committed to nondiscrimination and equal opportunity, supporting a collaborative and innovative environment where employees are encouraged to make an impact and grow.

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