Demand & Conversion Analyst II Ecommerce

About the Role

Key Responsibilities

• Advocate for the needs of our guests and serve as a go-to person for insights and strategic direction related to digital traffic and merchandising performance, leveraging data to improve the eCommerce funnel from browsing to purchase.
• Analyze customer on-site and app behavior to identify issues or opportunities and create recommendations for future optimizations.
• Analyze data from Ulta's digital channels using tools such as Adobe Analytics and Google Analytics, and design dashboards and visualizations with Google Data Studio and Adobe Analytics Workspace to support better business decisions.
• Partner with the Digital Optimization team for conversion rate optimization strategies and offer testing support, contributing ideas based on digital data analysis and helping to build testing roadmaps.
• Collaborate with cross-functional partners by providing insights on personalization initiatives to enhance the guest shopping experience on site and app.
• Work with Strategic & Digital Analytics team members on complex analytical projects, linking digital interactions with offline data signals.
• Create clear, business-friendly presentations of data insights that lead to actionable outcomes and deliver these insights to various audiences.
• Serve as a Subject Matter Expert to promote the adoption and usage of digital data in decision-making across teams.
• Work cross-functionally to enhance customer experience, product assortment, and marketing strategies.
• Measure, analyze, and report on event, category, and brand performance in partnership with Digital Merchandising and Merchandising Strategy teams.
• Partner with key brand teams to provide insights about their digital business.
• Create and share presentations about results, insights, and recommendations.
• Challenge the status quo and seek innovative solutions.
• Exemplify Ulta Beauty’s core values including quality, timely decision making, continuous improvement, collaboration, accountability, coaching, planning, communication, and diversity & inclusion.

Requirements

• Bachelor's degree, preferably in Business Analytics, Mathematics, Merchandising, Marketing with a quantitative focus, or related field or experience.
• 2+ years of relevant analytics experience with specialization in digital analytics.
• Experience working with digital and eCommerce data within Retail, CPG, Travel & Hospitality, Financial or related industries.
• Experience with Adobe Analytics, Google Analytics, MS Excel/PowerPoint, and/or Tableau is preferred.
• Capable of managing multiple project schedules and deadlines simultaneously.
• Ability to work cross-functionally and drive the use of digital data across the organization.
• Strong sense of curiosity, storytelling, and attention to detail.
• Energetic, self-motivated, highly organized, and proactive in making recommendations.

Nice to Have

• Experience with Tableau.
• Experience with digital analytics tools such as Adobe Analytics and Google Analytics.

Qualifications

• Bachelor's degree in a relevant field or equivalent experience.

Benefits & Perks

• Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits.
• Part-time positions are eligible for dental, vision, life, and disability benefits.
• Salary range of $66,200 to $86,000 per year with potential for additional compensation through bonus plan.
• Opportunities for ongoing learning, growth, and advancement.